Marketing Director, Planning & Operations

Director, Marketing Planning & Operations
San Mateo, CA (hybrid)

The Director, Marketing Planning and Operations is a strategic leader responsible for supporting the SVP of Marketing in driving alignment, integration, and transformation across the Global Marketing organization. This role provides stewardship over portfolio-wide marketing planning and operations, translating strategic direction into coordinated action and enabling marketing leaders and their teams to operate as a cohesive, high-impact engine for growth.

Operating at the intersection of marketing strategy, operations, and change leadership, this role ensures clarity of priorities, integration of plans, and disciplined execution in a fast-moving, global environment.

Key Responsibilities

Integrated Planning

• Partner closely with the SVP of Marketing to align leadership direction with executable plans, roadmaps, and outcome measures that drive sustained business impact.
• Provide leadership and stewardship over integrated planning across Global Marketing and product disciplines, ensuring alignment with SIE's priorities and long-term growth objectives.
• Maintain an enterprise-level portfolio view of initiatives, investments, and capacity, enabling thoughtful prioritization, informed trade-offs, and responsible resource allocation.
• Ensure dependencies across functions, regions, and product teams are proactively identified, managed, and resolved in service of organizational effectiveness.
• Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs.

Portfolio Strategy

• Support the SVP of Marketing in shaping and reinforcing clear priorities, narratives, and expectations across the organization.
• Maintain a deep, current understanding of Global Marketing capabilities, performance, and organizational health across all marketing disciplines.
• Brings together performance data, dashboards, and KPIs across the marketing portfolio to determine how to set organizational-wide objectives to drive transformational growth.
• Integrate financial discipline, ROI considerations, and long-term value creation into portfolio planning and leadership discussions.
• Support the Marketing Leadership Team on select, high-impact strategic and operational priorities.

Business Management

• Leader within Global Marketing forums, contributing perspective, rigor, and enterprise context to leadership discussions and decisions.
• Design and lead quarterly in-person leadership engagements that strengthen alignment, collaboration, and shared accountability across the global leadership team.
• Advance operational excellence by evolving planning rhythms, global marketing decision frameworks, and leadership governance.
• Establish and sustain a disciplined operating cadence that reinforces accountability, follow-through, and continuous improvement.

Transformation & Change Leadership

• Lead cross-marketing initiatives that drive operating transformation, including new ways of working, tools, and capabilities.
• Champion change management efforts to ensure adoption, clarity, and sustained impact across teams.
• Identify friction points in processes and workflows and design scalable solutions that improve speed, effectiveness, and collaboration.
• Establish and manage the marketing organization's operating rhythm (QBRs, leadership meetings, performance reviews, etc.).
• Track progress against priorities, KPIs, and commitments.
• Ensure clear governance, decision rights, and accountability across complex, matrixed teams.

What You Bring

• 15+ years of experience in operations, strategy, and team leadership, ideally within complex, matrixed organizations.
• Proven success leading cross-functional and multi-functional teams through transformation and change.
• Strong strategic and analytical capability, with the ability to bring structure, clarity, and focus to complex problem spaces and executive decision-making.
• Exceptional executive communication skills, with the ability to influence senior stakeholders and align diverse perspectives.
• Experience operating across multiple regions and broad portfolios.
• Background in management consulting combined with experience as an operating leader is required.
• MBA or equivalent advanced degree is required