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Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. The Product Manager, Hockey Skates is responsible for driving the success of our skate product line by maintaining thorough market understanding, including the strengths, weaknesses and opportunities in product and brand perception for our brand as well as our competitors. The PM plays the key connecting role between product creation, marketing, and sales, ensuring our skate products and experiences meet the demands of our athlete customers while supporting the brand's commercial objectives and retail excellence. KEY RESPONSIBILITIES: Product Development
- Create detailed product briefs and maintain line plans for skate product launches.
Project Management
- Coordinate with skate R&D to ensure development sampling, timelines, and targets are met for each product briefly.
Strategic Guidance
- Provide strategic direction to evolve line architecture, support business growth, and define product life cycles.
- Recommend new product strategies and identify carryover opportunities.
Cross-Functional Collaboration
- Work closely with design, development, sales, and marketing teams to create top-tier products and manage the product line through its entire life cycle.
Market Intelligence
- Prepare market insights and reports to support all stages of global product development.
Sales Strategy
- Collaborate with sales directors to develop product sales strategies and achieve market share goals.
Pricing Strategy
- Contribute to pricing by leveraging market research, cost analysis, and demand forecasting
Go-to-Market Alignment
- Ensure alignment with the go-to-market plan through partnerships with design, development, marketing, and sales teams.
- Present product to key stakeholders at major milestones such as internal gate reviews, key account meetings, and general sales launches.
Digital Content/Marketing
- Work with marketing to maintain accurate product information online and ensure messaging reflects product features.
- Collaborate on technical content such as videos, illustrations, and performance copy for catalogues, digital platforms, and retail tools.
Operational Requirements
- Complete operational requirements and documentation for all product SKUs.
- Manage item creation in the product management system and for marketing materials.
- Role requires frequent domestic and occasional international travel for retail visits, athlete insights, line reviews, events, and product launches.
Customer Experience
- Attend retail demo and fit events to gather insights and identify opportunities to enhance the instore experience.
Sales Tools Development
- Drive the development and improvement of tools such as the online custom skate configurator and advanced footscanning tools.
Team Contribution
- Support overall team objectives and contribute to achieving shared goals.
QUALIFICATIONS:
- Bachelor's degree or an equivalent combination of education and experience.
- Minimum of 3 years in product management, product engineering, project management, retail, merchandising, development, or design.
- Proficiency in analyzing and translating trends and market data to guide category and product positioning.
- Strong analytical and quantitative skills for datadriven business cases.
- Proficiency in Microsoft Office Suite.
- Exceptional writing and presentation skills.
- Strong interpersonal and communication abilities.
- Positive, proactive, and collaborative mindset.
- Ability to manage multiple projects simultaneously.
- Ability to influence and lead stakeholders effectively.
- Knowledge of and passion for ice hockey is preferred.
- Ability to travel for meetings, events, and product-related activities
ASSOCIATE BENEFITS: Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. Warrior offers a robust and low-cost benefits package, which includes:
- Medical, Dental, & Vision
- Life Insurance
- 401k with 100% match on the first 5% of contributions
- Paid parental leave
- $100 monthly tuition loan repayment assistance
- Fitness reimbursement
- 4 weeks of paid time off
- 12 paid holidays
- Volunteer time off
- New Balance/Warrior/Brine employee discount
OTHER PERKS:
- Cultural emphasis on associate growth and development.
- We love to promote from within when possible. Most of our associates have been promoted to new positions or have grown their positions several times with Warrior.
- Comprehensive performance appraisal program that promotes a positive approach to providing feedback and facilitating professional development, as well as an annual compensation review.
- High impact, collaborative environment, in which every person in every position directly influences our success.
Gestionnaire de Produit, Patins de Hockey Le Gestionnaire de Produit, Patins de Hockey est responsable de la reussite de notre gamme de patins en maintenant une comprehension approfondie du marche, incluant les forces, faiblesses et opportunites liees a la perception de nos produits et de notre marque, ainsi que celles de nos concurrents. Ce role joue un lien essentiel entre la creation de produit, le marketing et les ventes, afin de garantir que nos produits et experiences repondent aux besoins de nos athletes tout en soutenant les objectifs commerciaux et l'excellence au detail de la marque. Responsabilites principales: Developpement de produit
Gestion de projet
Orientation strategique
Fournir des orientations strategiques pour faire evoluer l'architecture de la gamme, soutenir la croissance de l'entreprise et definir les cycles de vie des produits. Recommander des strategies pour les nouveaux produits et identifier les opportunites de reconduction.
Collaboration interfonctionnelle
Intelligence de marche
Strategie de vente
Strategie de prix
Alignement Go-to-Market
Assurer l'alignement avec le plan gotomarket grace a des partenariats avec les equipes design, developpement, marketing et ventes. Presenter les produits aux parties prenantes lors de jalons importants tels que les revues internes, les rencontres avec les comptes cles et les lancements commerciaux.
Contenu numerique / Marketing
Collaborer avec le marketing pour maintenir des informations produits precises et a jour en ligne, et garantir que le message reflete les caracteristiques des produits. Participer a la creation de contenus techniques (videos, illustrations, descriptions techniques) pour les catalogues, plateformes numeriques et outils de vente au detail.
Exigences operationnelles
Completer les exigences operationnelles et la documentation pour tous les SKU. Gerer la creation d'articles dans le systeme de gestion de produit et pour les supports marketing. Le role exige des deplacements frequents au niveau national et occasionnellement a l'international pour des visites de magasins, des rencontres avec des athletes, des revues de gamme, des evenements et des lancements.
Experience client
Developpement d'outils de vente
Contribution a l'equipe
Qualifications:
Diplome universitaire ou combinaison equivalente d'education et d'experience. Minimum de 3 ans d'experience en gestion de produit, ingenierie produit, gestion de projet, vente au detail, marchandisage, developpement ou design. Capacite a analyser et traduire les tendances et donnees de marche afin d'orienter le positionnement des categories et produits. Solides competences analytiques et quantitatives pour soutenir la prise de decision basee sur les donnees. Maitrise de la suite Microsoft Office. Excellentes competences en redaction et en presentation. Excellentes aptitudes interpersonnelles et communicationnelles. Attitude positive, proactive et collaborative. Capacite a gerer plusieurs projets simultanement. Capacite a influencer et mobiliser efficacement les parties prenantes. Connaissance et passion pour le hockey sur glace (atout). Capacite a voyager pour des reunions, evenements et activites liees aux produits.
Shelby Township, MI - Warrior Headquarters Only Pay Range: $61,900.00 - $79,400.00 - $96,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)
Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
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