Product Marketing Specialist

KEY RESPONSIBILITIES

Launch Strategy & Planning

• Own the end-to-end marketing launch process from internal alignment through market release, including timelines, milestones, and deliverables.
• Develop go-to-market plans for new products and major updates (positioning, messaging, target segments, use cases, pricing inputs, and competitive differentiation).
• Partner with Product Management to translate product features into customer value propositions and clear market-facing messages.

Cross-Functional Launch Execution

• Lead launch readiness with Sales, Aftermarket, Customer Service, and Marketing to ensure operational and commercial preparedness.
• Build and manage launch calendars, coordinating content, training, and channel enablement to meet launch dates.
• Coordinate internal communications to keep stakeholders aligned on launch status, risks, and decisions.

Sales Enablement

• Create and deliver launch enablement for all domestic TCFC Sales channels (reps, direct, and aftermarket).
• Drive the development of training materials and programs (webinars, presentations, videos, sales sheets, FAQs, competitive battlecards, and application guides).
• Ensure reps and Sales teams can articulate TCFC product value proposition, key differentiators, and objection handling.

Marketing Programs & Content

• Collaborate with Marketing to build launch campaigns (email, web, social, promotions, literature, and trade show support) aligned to launch goals.
• Partner with internal stakeholders to update product information across relevant systems and customer-facing touchpoints (website content, literature, rep portal, CRM notes as applicable).
• Support creation, distribution, and inventory coordination of launch collateral as required.

Insights, Measurement & Continuous Improvement

• Work with Product Management to define launch success metrics (adoption, revenue, pipeline, conversion, win/loss, and channel engagement) and provide post-launch reporting with insights and recommendations.
• Gather voice-of-customer and field feedback before and after launch; convert insights into improvements for future launches and product iterations.
• Maintain awareness of market and competitive landscape; disseminate relevant competitive intelligence to stakeholders.

Skills and Experience Requirements

• Bachelor's degree (B.A., B.S.) highly desired or equivalent experience in Sales capacity
• S. in Marketing or Communications preferred
  
  

Experience

• 3+ years of sales experience
• Sales through distribution
• Experience working within a sales team
• Fan experience preferred

Desired Characteristics

• Sense of Urgency
• Driven to win
• Builds a sense of shared purpose and vision
• Builds and sustains relationships
• Inspires trust and open communication
• Clearly expresses oneself orally and in writing
• Effectively negotiates when necessary
• Formal presentation skills
• Acts with integrity

PHYSICAL DEMANDS/WORKING CONDITIONS

• Standard office environment
• Ability to occasionally lift up to 20 pounds
• Ability to occasionally climb, balance, stoop, kneel, reach
• Ability to work extended hours sitting at a computer