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Physician Liaison Services Manager

Cone Health
United States, North Carolina, Greensboro
Feb 10, 2026
The Physician Liaison Services Manager supports the development of the strategic direction for the Physician Liaison Services Team that is responsible for growing local doctor referrals and physician relations. This position ensures the Physician Liaison team grows referral volumes and market share by gathering field intelligence, analyzing available referral data and trends and enhancing referring provider relationships through meeting with physicians, other providers (including Physician Assistants and Nurse Practitioners), and key stakeholders in the service area.

Essential Job Function
  • Assists the organization's leadership and physicians in planning and implementing strategic growth, including business plan execution.
  • Gathers field intelligence and other data to develop and carry out a plan consisting of strategies and tactics which target physicians and practices that have the ability to increase referrals.
  • Identifies referral opportunities in assigned geographical areas through meeting with physicians and practice leaders and gathers field intelligence to identify local physicians, splitter physicians, and currently non referring physicians.
  • Provides feedback from referral sources and other contacts to leadership and the Strategic Development team to assist in the evaluation of the primary and secondary market climate and opportunities.
  • Builds health system referral relationships with physicians in surrounding markets with leveraging referrals and re-direction of opportunities (both inpatient and outpatient).
  • Strengthens referral relations with physicians and their practices in order to strengthen relationships between hospital leadership, medical staff, community physicians and affiliated hospitals to promote growth of service lines, new technologies and access to care.
  • Performs other duties as assigned.

Education
  • Required: Bachelor's Degree in Business Administration, Healthcare Management or related field

Experience
  • Required: 5 years medical sales, pharmaceutical sales, physician practice management or related health care experience

Licensure/Certification/Listing
Applied = 0

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