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Digital and Technology Product Owner (Hybrid)

American Family Insurance Agency Staff
paid time off, paid holidays, 401(k)
United States, Massachusetts, Boston
Feb 06, 2026
As the Digital & Technology Product Owner with American Family Insurance you will execute the customer-facing digital/technology strategy as defined by Digital Servicing product managers. Contribute to the Digital Servicing product roadmap and set priorities for tasks within defined constraints. Solve issues found in the customer experience by working with business and technical teams.

You will report to the Senior Manager.

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Position Compensation Range:

$88,000.00 - $145,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities:
  • Execute a variety of digital and technology product initiatives across all stages of the Digital Servicing platform lifecycle, including planning, customer research, roadmap development, product sprints, piloting, early adoption, launch, metrics analysis, and post-launch improvements.
  • Act as a translator between customers, market needs, and company partners, including business lines and cross-functional teams.
  • Identify measurements, analyze customer feedback and usage data to pinpoint pain points and opportunities.
  • Collaborate with partner teams to train users on new Digital Servicing platform features.
  • Define and prioritize product backlog items, ensuring understanding of larger product goals (epics) and maintaining a clear, visible backlog.
  • Track and address product dependencies.
  • Incorporate usability studies, research, and market analysis into product requirements to improve user satisfaction.
  • Expand knowledge of design thinking, UX, and other frameworks to apply flexible, hybrid methodologies tailored to the team, product, and customer needs.
Specialized Knowledge and Skills Requirements
  • Demonstrated experience providing customer-driven solutions, support or service.
  • Solid knowledge of the technology industry, including current and emerging digital solutions and trends, as well as data science space.
  • Solid knowledge of agile methodologies, managing data and tech solutions, industry standards and best practices.
  • Solid knowledge and understanding of the market, users, and landscape of digital products and applications.
  • Demonstrated verbal and written communication skills with ability to transfer knowledge.
  • Demonstrated experience fostering a collaborative and cross-functional team environment.
  • Demonstrated experience applying critical thinking to the analysis of opportunities and making recommendations accordingly.
  • Demonstrated experience being results-oriented with a bias for action, meeting deadlines with attention to detail, accuracy, and follow-through.
Preferred qualifications:
  • Insurance industry experience.
  • Partner channel experience.
Additional Information
  • Offer to selected candidate will be made contingent on the results of applicable background checks

  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

  • Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role you will be expected to work a minimum of 10 days per month out of the Madison, WI or Boston, MA offices.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

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