Senior Manager HCP Marketing - Oncology

GSK remains committed to achieving bold commercial ambitions for the future. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

You will lead HCP (healthcare professional) marketing to shape strategy, drive execution, and measure impact across our US oncology portfolio. You will work closely with cross-functional partners including sales, medical affairs, access, insights, analytics, and external agencies. We value clear thinkers who collaborate easily, act with integrity, and put patients and customers first. This role offers growth, meaningful impact, and the chance to help GSK unite science, technology and talent to get ahead of disease together.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Key Responsibilities

In this role, you will:

- Develop and own HCP marketing strategy that aligns to brand and business objectives.
- Plan and execute omnichannel HCP campaigns, combining field and non-personal tactics for measurable impact.
- Partner with insights and analytics to set KPIs, measure performance, and refine tactics.
- Lead cross-functional teams and manage external agencies to deliver campaigns on time and on budget.
- Ensure all materials and activities meet legal, regulatory, and medical review standards and comply with the GSK International Code of Pharmaceutical Marketing.
- Build strong field relationships to enable effective deployment and feedback loops with healthcare professionals.
- Shape annual and quarterly HCP plans, timelines, and resource allocation.
- Coordinate with sales and customer experience teams to align field engagement and digital outreach.
- Oversee HCP-facing content development, review cycles, and approvals across functions.
- Use customer insights and market analysis to identify gaps and new opportunities.
- Manage budgets, vendor relationships, and project schedules with strong commercial discipline.
- Support speaker programs, congress planning, and peer-to-peer initiatives as required.

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor's degree or equivalent practical experience.
- 3+ years of pharmaceutical or biotech marketing experience.
- Experience in HCP marketing and omnichannel campaign execution.

Preferred Qualifications

If you have the following characteristics, it would be a plus
- Advanced degree such as MBA or relevant postgraduate qualification.
- Experience in oncology marketing or related therapeutic area.
- Demonstrated success with non-personal promotion, digital marketing, or omnichannel orchestration.
- Experience launching new products or major brand campaigns.
- Familiarity with analytics tools, CRM platforms, and campaign measurement approaches.
- Strong stakeholder influence skills and experience leading change in matrix environments.

- Experience working with cross-functional and matrixed teams.
- Strong project management skills, with experience managing budgets and external vendors.
- Willingness and ability to travel up to 25% domestically.

Working model
This role is hybrid, with an expectation to be onsite regularly as agreed upon with the hiring manager. Exact days on-site will be discussed during the hiring process.

Please visit the GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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