Marketing Manager (III)

Aquent is partnering with a leading global organization at the forefront of technological innovation, whose mission is to organize the world's information and make it universally accessible and useful. Known for its fast-paced, boundary-pushing culture, this organization offers a unique opportunity to work on products and features that impact millions of users worldwide.

As a Marketing Manager, you will play a pivotal role in shaping and executing product marketing strategies for innovative features and services. Your work will directly influence how products are positioned, launched, and adopted-driving both internal alignment and external impact across global markets.

About the Role

This is an exciting opportunity to serve as a central force in bringing groundbreaking products and features to market. You will inform stakeholders, provide essential market context, and deliver insights that guide product development and marketing decisions.

This role is ideal for a strategic thinker who thrives on influencing decisions, defining launch principles, and executing innovative, data-informed campaigns. You'll educate marketers, support content strategy, and lead medium to large-scale campaigns-always balancing detailed insights with a strong big-picture perspective to drive product success and market penetration.

Key Responsibilities

• Act as a subject matter expert on products or features, contributing to development, conducting market analysis, and forecasting industry trends.
• Lead meetings to develop comprehensive marketing plans for regional or functional teams, including portfolio reviews, prioritization, and positioning strategy.
• Drive the creation and implementation of frameworks for product marketing content across multiple channels.
• Define, collect, and track key quantitative and qualitative product and business metrics for new and existing initiatives.
• Validate market size and opportunity, including active users, revenue, market share, and growth potential.
• Identify market opportunities and collaborate with cross-functional teams to build supporting rationales, hypotheses, and visions.
• Develop deep understanding of target audiences to shape positioning, go-to-market plans, and messaging for new products and features.
• Generate user insights to inform product development and marketing strategies across teams.
• Provide feedback on user experience, advocate for in-product improvements, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategies tailored to specific product goals and voices.
• Independently create and iterate marketing content, partnering with production teams to finalize and publish assets.
• Determine research needs and scope, and manage user research with internal and external partners.
• Lead and manage medium to large-scale campaigns, assets, communications, and programs aligned to user needs and team OKRs.
• Evaluate and analyze campaign performance to optimize results and channel mix.

Qualifications

• Proven expertise in product positioning
• Strong data analysis and synthesis skills
• Deep understanding of consumer behavior
• Demonstrated situational leadership abilities
• Extensive experience managing marketing campaigns
• Ability to create clear, effective marketing briefs
• Experience advising clients and partners
• Solid background in brand management
• Strong industry knowledge
• Exceptional storytelling skills
• Comprehensive understanding of go-to-market strategies and execution

About Aquent Talent

Aquent Talent connects top talent in marketing, creative, and design with the world's biggest brands. Eligible talent enjoy access to outstanding benefits, including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with employer matching.