Senior Specialist, Influencer & Social Media

JOB RESPONSIBILITIES

• Proactively identify and source new influencer talent that aligns with Sony's brand pillars, including film, television, music, anime, gaming, and technology.

• Build and manage relationships with Influencers and their representatives, serving as a day-to-day point of contact throughout each activation.

• Develop clear and compelling creative briefs for influencers, outlining concepts, deliverables, timelines, and platform requirements.

• Act as a lead for day-to-day management of designated sub social channels on Instagram, TikTok, and YouTube, including content planning, publishing, and performance optimization.

• Partner closely with Legal, Brand, and internal stakeholders to route influencer concepts, contracts, and content through approval workflows.

• Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities.

• Track influencer deliverables, timelines, and performance to ensure campaigns launch on time and meet objectives.

• Report on influencer and social content performance to help inform future strategy and creative decisions.

• Brainstorm, concept, and create social-first content from start to finish, including ideation, execution, and post-launch optimization.

• Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence.

• Assist in developing platform-specific content ideas that reflect current trends while staying true to Sony's brand voice.

• Support day-to-day content execution across Sony's social channels, including short-form video, static posts, and reactive content.

• Be on the pulse of social conversation & find opportunities to make social media channels stand out.

• Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

• Minimum 4+ years of digital marketing, social media, and Influencer marketing experience at a creative agency or in-house brand.

• Bachelor's degree is required.

• Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders, influencer teams, and external partners across various levels of the organization.

• Working knowledge of social network tools, such as Sprout, Monday.com, Captiv8, etc.

• Working knowledge of Adobe Photoshop and Adobe Premiere.

• Demonstrated ability to independently manage projects from brief to execution with minimal oversight.

• Strong attention to detail, particularly when finding & reviewing influencer content for brand alignment, accuracy, and approvals.

• Comfortable working in fast-paced, real-time environments and adapting quickly to changing priorities.

• Deep understanding of internet culture, trends, and platform-specific behaviors across TikTok, Instagram, X, YouTube Shorts, and emerging platforms.

• Ability to think creatively while also executing against clear goals, timelines, and deliverables.

• Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward.

• Strong experience in editorial writing.

• Competent in understanding social media platforms, understanding analytics, and applying learnings.

• Direct experience and understanding of the landscape of social media platforms and their respective communities.

• Project management, time management, and organizational skills.

• Expertise in Microsoft Office Products, including Word, Excel and PowerPoint.

• Must excel at working in a collaborative environment across multiple teams including Digital, Content, Strategy, Operations, and CRM.

• Knowledgeable of, or curious to learn about, the Sony brand and its group companies, including PlayStation, Sony Pictures, Sony Music, Sony Pictures TV, Crunchyroll and Sony Electronics.

The anticipated annual base salary for this position is $95,000 to $110,000. In addition to the annual base salary, this role has an annual bonus target of 10%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

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