Omni-Channel Marketing Manager - Respiratory Biologics

Manager, Omni-Channel Marketing - Respiratory Biologics

Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions for a high-profile specialty brand? If so, this role could be an excellent opportunity to consider.

As the Manager, Omni-Channel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing omni-channel strategy and tactics to support Respiratory Biologics. Key areas of emphasis for this role include traditional media, web, digital media, and emerging technology.

The specific accountabilities of the role include but are not limited to the following:

• Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
• Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
• Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
• Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
• Work effectively and collaboratively across a matrix marketing organization

Basic Qualifications:

• BS/BA with 4 years commercial experience including marketing, sales and/or market access.
• Minimum 2 years' experience in US pharmaceutical/biotech in-line brand marketing.
• Minimum of 2 days per week in office required (Durham or Philadelphia).
• Ability to travel domestically (up to 20%).

Preferred Qualifications:

• Launch experience/demonstrated ability to utilize innovative go to market approaches.
• Experience in Respiratory, Specialty and/or Rare Diseases a plus.
• Strong operational experience.
• Commercial experience, including:
  • Brand lifecycle management
  • Matrix team leadership
  • Customer insight, messaging, campaign, creative development
  • Project management
  • Promotional review

This role is hybrid, offering a mix of remote work and on-site collaboration. The expectation is 2-3 days per week in the office.

We encourage you to apply if you are passionate about making a difference in patients' lives and are ready to take on a leadership role in a fast-paced, innovative environment. Join us in our mission to unite science, technology, and talent to get ahead of disease together.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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