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Summary Reporting into the Head of Product Marketing, the Product Marketing, SR Manager will oversee all workstreams related to optimizing the value of our Hereditary portfolio (both in the affected and unaffected population) by working cross-functionally with all areas of the company to ensure effective go-to-market strategies, lifecycle management, including introducing and launching new products, and optimizing existing products. The individual captures and integrates the Voice of the Customer (VOC), publications, scientific posters, market data, competitive intelligence, and literature to competitively position Myriad's product offerings. The individual will play a pivotal role in working with the Product management team in recommending new products and enhancing existing ones. The individual will actively work closely with the downstream marketing team to drive the marketing of new or expanded hereditary products by developing go-to-market plans, supporting training of the sales teams, claims development and messaging, while also providing up-to-date competitive intelligence. Core Responsibilities
Lead commercialization and on-market product support for hereditary (affected and unaffected) products Working closely with the Product Management team, develop the overall hereditary product positioning including determination of compelling value propositions, competitive positioning and sales initiatives by closely working with marketing, commercial teams and other internal stakeholders Lead message development and provide input on content creation and maintenance for the different customer segments in close collaboration with other relevant members of the downstream marketing team Support the Product Management team by driving business case validation for new market opportunities and proposals. This includes strategic plans, product definitions, market analysis and segmentation, collections of VOC, as well as product requirements Support the formulation of user needs and commercialization plans Consistently and independently interact and support market access submissions including providing technical descriptions and use case information Drive the creation and delivery of product sales training for the hereditary product portfolio Participate in sales meetings, seminars, industry conferences, and tradeshows Understand and actively assess the market: segmentation, dynamics, clinical trends, and regional regulatory landscape. Actively monitor industry trends to understand the competitive environment and anticipate market shifts and customer demands. Own the customer-driven process to define user workflows in different use settings. Drive successful key relationships with key customers to ensure understanding of emerging trends and successful adoption of new products
Qualifications
Master's degree in biochemistry, genetics, molecular genetics or molecular biology preferred 8+ years' experience in clinical product marketing, product management, or related equivalent experience Experience in genomics, precision medicine, diagnostics, or medical device industry required Product upstream marketing experience for an HCP/patient-facing physician audience required Experience marketing and launching products in oncology clinical area preferred Clinical knowledge or understanding of oncology screenings with marketing produce launch experience preferred Must have experience:
Launching and supporting existing products Owning and driving product and portfolio marketing strategy and tactics Market analysis, shaping, and product positioning Expertise in cross-functional leadership and collaboration in a matrixed organization, including extensive strategic partnership with sales and marketing Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment Clear and concise communication skills with high initiative, influence and persuasion, and the ability to think outside the box Proven experience presenting to leaders and executives Ability to manage multiple projects with varying priority levels 10-20% travel anticipated
#LI-RV1 Physical Requirements Lifting Requirements - light work or exerting up to 20 pounds of force frequently. Physical Requirements - stationary positioning, moving, operating, ascending/descending, communicating, observing, pushing or pulling, and reaching. Use of equipment and tools necessary to perform essential job functions. EEO We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
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Myriad Genetics
Dec 30, 2025