Demand Generation Specialist Job

Primary location:Remote
Relocation offered:No
Employment status:Full-Time
Travel:<10%
Non-compete:No
Location: Remote

The estimated base salary range for this role is $83,000 to %110,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors (salary may be adjusted based on geographic location)

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
  
• Personal development to grow your career with us based on your strengths and interests.
  
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results.
  
  

Reporting to the Demand Generation Manager, the Demand Generation Specialist is responsible for planning, executing, optimizing, and analyzing digital advertising campaigns across platforms including LinkedIn, Google, Bing, Meta, Programmatic Display, YouTube, and Connected TV. This role drives B2B demand generation, customer acquisition, and full-funnel performance while collaborating with other Marketing teams such as Communications, Creative, Strategy, and Analytics teams.

What's in it for you!

• Partner with creative, strategy, and analytics teams to deliver integrated marketing solutions.
• Expand your expertise in multi-channel paid media, attribution modeling, and audience targeting strategies.
• Identify new channels and influence marketing performance at scale.

What You'll Do

• Plan, execute, and optimize paid media campaigns across digital platforms, including Meta, LinkedIn, programmatic display and video platforms.
• Manage pacing, spend allocation, and performance analytics.
• Develop and refine audience targeting strategies.
• Identify new channels, tactics, and opportunities.
• Collaborate cross-functionally to improve funnel performance.
• Build and enhance measurement infrastructure.
• Conduct A/B and multivariate tests.
• Provide insights, reporting, and recommendations.
• Stay updated on industry trends and platform capabilities.
• Incorporate AI tools into workflows.
• Ensure compliance with professional and ethical standards.

What will make you successful

• Expertise in paid platforms: Google, Bing, Meta, LinkedIn, YouTube, programmatic.
• Experience marketing to B2B audiences.
• Strong analytical skills and familiarity with attribution tools.
• Understanding of auction dynamics and optimization levers.
• Experience with conversion tracking across platforms.
• Strong communication and project management skills.
• Ability to thrive in a fast-paced, test-and-learn environment.
• Experience using AI tools to enhance performance.

Qualifications

• Bachelor's degree preferred.
• High scool diploma/GED required.
• 5+ years digital marketing or paid media experience.
• B2B experience preferred.

Certificates, Licenses, Registrations

• Google Ads, Meta Blueprint, or similar certifications preferred.

What will make you stand out

• Strong analytical and troubleshooting skills.
• Curiosity and willingness to challenge convention.
• Strong communicator and collaborator.
• Ability to adapt quickly to changing priorities.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is anAmericas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisitionand let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

#LI-MM1