Marketing Manager - Devices

**Join an innovative leader in consumer technology and entertainment, partnering with Aquent Talent, as we seek a dynamic marketing professional to shape the future of interactive entertainment!**

This is an unparalleled opportunity to drive the marketing strategy for cutting-edge devices and accessories within a rapidly evolving industry. You will play a pivotal role in bringing exciting new products to market, influencing consumer perception, and contributing directly to the success of a globally recognized brand in the interactive entertainment space. If you thrive in a fast-paced environment, possess a passion for compelling storytelling, and are ready to make a significant impact on product launches and partner programs, we invite you to contribute your expertise to our collaborative and passionate team.

**Impact You'll Make:**

In this role, you will be instrumental in launching and growing an emerging category of interactive entertainment devices and supporting a broad portfolio of accessories. You will lead marketing programs for licensed partners, ensuring seamless alignment and impactful campaigns that resonate with a global audience. Your strategic vision and execution will directly contribute to product awareness, sales, and the overall market presence of our offerings. This position offers significant career growth and professional development within a dynamic and exciting industry, surrounded by smart and passionate individuals.

**Key Responsibilities:**

* Support the comprehensive go-to-market (GTM) execution for new device initiatives and key accessory programs.

* Develop and manage the rollout of product and promotional messaging across internal and external partners.

* Oversee GTM communications, including meeting calendars, agendas, content, reporting, and follow-ups.

* Drive GTM execution, encompassing channel support overview, alignment, and performance reporting.

* Maintain the GTM calendar, proactively tracking milestones to ensure timely delivery of all commitments.

* Manage product sample inventory and loaner programs, coordinating device readiness and developing best practices for loaner users.

* Translate complex product information into clear, compelling stories that engage and inform target audiences.

* Support ad-hoc requests for marketing content and deliverables.

* Build and manage the third-party accessory marketing calendar in collaboration with internal teams and partners.

* Drive demand generation through strategic marketing activities during key product and public relations beats.

* Foster strong partner collaboration, developing communication pipelines, coordinating marketing activities, and managing asset procurement.

* Execute marketing campaigns across owned channels, including digital platforms, social media, and influencer programs.

* Facilitate submissions, reviews, and approvals for marketing assets.

**Qualifications:**

**Must-Have Qualifications:**

* 10+ years of overall professional experience in the field.

* A Bachelor's degree in Marketing or a related field is required.

* 8+ years of experience in storytelling within a marketing role, specifically building presentations for product launches and distilling complex data into straightforward narratives.

* 8+ years of experience demonstrating strong strategic marketing skills and excellent communication skills.

* 5+ years of experience within the interactive entertainment/gaming industry.

* Proven experience in product marketing, go-to-market execution, or similar roles in technology or interactive entertainment.

* Strong project management and organizational skills with the ability to manage multiple priorities effectively.

* Excellent written and verbal communication skills.

* Familiarity with marketing strategies for physical and digital products, including merchandising and demand generation.

* Ability to work cross-functionally with various teams, including engineering, marketing, retail, and public relations.

* A collaborative mindset and strong relationship-building skills.

**Nice-to-Have Qualifications:**

* Experience with interactive entertainment devices or consumer technology products.

* Knowledge of licensed partnerships and third-party product marketing.

* Proficiency in logistics and sample management.

* Familiarity with interactive entertainment subscriptions and cloud gaming technologies.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.