Marketing Operations Manager - Campaign Automation

Snowflake is about empowering enterprises to achieve their full potential - and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology - and careers - to the next level.

Snowflake is seeking a Marketing Operations Manager - Campaign Automation to lead the evolution of our email and campaign operations from manual execution to scalable, agentic, and automated workflows. This role sits at the intersection of strategy, systems, and hands-on building, with a clear mandate to modernize how campaign operations are designed, executed, and optimized.

This is an ideal opportunity for someone who loves to tinker, innovate, and build, and who gets energized by replacing legacy processes with intelligent automation. You will own end-to-end email operations initially, while actively experimenting with agentic marketing approaches to calibrate, optimize, and eventually transform how campaigns are run outside of email.

• Own the complete email operations workflow-from intake through QA, scheduling, deployment, and reporting-while actively replacing manual steps with automated and agentic workflows.

• Manage email scheduling and creation at a strategic level, with enough technical depth to influence architecture, automation logic, and execution models.

• Apply cutting-edge tools such as Clay, Snowflake and emerging AI/agentic technologies to modernize legacy campaign and email workflows.

• Lead the evolution of Snowflake's Email Center of Excellence, establishing governance, standards, and automation-first best practices.

• Build reusable, modular email frameworks and templates that support personalization, scale, and speed.

• Partner with marketing, creative, and regional stakeholders to translate campaign goals into efficient, automated execution models.

• Monitor deliverability, domain reputation, and database health; proactively identify issues using tools like Validity and explore collaboration workflows with Litmus.

• Run A/B tests and analyze performance data to inform optimization and automation opportunities.

• Code and troubleshoot HTML, CSS, JavaScript, and Velocity scripting to support dynamic and personalized email experiences.

• Create clear documentation, playbooks, and training materials that enable adoption of new workflows and systems across teams.

• 3+ years of experience in marketing operations, campaign automation, or GTM systems, ideally in a fast-paced, high-growth tech environment.

• Hands-on experience building and maintaining automated workflows across marketing and GTM systems (e.g., Marketo, Workato, CRM, data platforms).

• A builder mindset with curiosity for automation, AI, and agentic workflows-someone who enjoys experimenting, prototyping, and improving how work gets done.

• Comfort working with data structures, logic, and conditional workflows that power campaign execution and personalization.

• Practical experience with HTML/CSS and the ability to debug, adapt, and optimize templates in real-world production environments.

• Familiarity with scripting or programmatic logic (e.g., JavaScript, PythonVelocity, or similar) to enable dynamic and scalable campaign execution.

• Strong cross-functional communication skills, especially when translating technical concepts for non-technical stakeholders.

• Analytical and iterative by nature, with a bias toward testing, learning, and continuous optimization.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $122,000 - $160,600.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.