New

Digital Marketing Specialist

Vaco
$25.00 - $30.00 / hr
United States, New York, Manhattan
Dec 03, 2025
Title: Digital Marketing Specialist Client: Non Profit Contract going until end of Jan 2026 but will most likely extend beyond that for a few months but is truly a contract role Hybrid 6 days a month onsite rotating 3 days every other week Payrate:$25/hr-$30/hr Location: Midtown Manhattan, NYC The Digital Marketing Specialist plays a central role in executing digital marketing, communications, and content initiatives across web, email, and social media platforms. This position supports digital campaign development, content creation, website management, and performance tracking. The ideal candidate is creative, tech-savvy, highly organized, and able to collaborate effectively in a fast-paced environment. Key Responsibilities Digital Marketing & Website Support Capture photos, stories, and video clips at events to support storytelling, social media, email marketing, and broader digital campaigns. Assist in the creation and maintenance of campaign pages, donation forms, and automated email workflows. Update and maintain website content to ensure accuracy, timeliness, and alignment with brand standards. Build and manage landing pages and micro-sites for digital campaigns, programs, and events. Collaborate with the Senior Manager, Marketing to develop and execute digital advertising strategies for lead generation and web traffic growth. Conduct website QA and accessibility checks; identify and report issues affecting content or functionality. Produce QR codes, short links, and tracking assets to support campaign performance measurement. Email Marketing Work with the Senior Manager, Marketing to build, test, and deploy email marketing campaigns. Write and edit content for newsletters, appeals, event invitations, and donor or supporter communications. Track email performance and report on key metrics such as open rates, click-through rates, and engagement trends. Social Media & Content Production Create or adapt social media graphics in collaboration with the Director, Creative and Senior Manager, Marketing. Support social video production, including capturing footage, photo editing, and light animation. Draft social media copy aligned with organizational tone, voice, and mission. Assist with planning and executing paid social media advertising campaigns. Track social media analytics and recommend strategies to improve engagement, reach, and conversion. Qualifications Bachelor's degree and 1-3 years of experience in digital marketing, communications, or creative production. Proficiency in WordPress, Canva, and Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign). Experience working with email marketing platforms such as Mailchimp, Constant Contact, or similar tools. Familiarity with social media management and analytics platforms. Ability to capture high-quality photo and video content using a smartphone or camera. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.