Marketing Manager

About the job

MidFirst Bank is seeking a highly motivated and experienced Marketing Manager to lead the growth of our Digital Bank brand. To be successful in this role you will utilize your marketing expertise to implement and manage the Digital Banks marketing strategy. You will have the opportunity to play a critical role in the growth of the Digital Bank. You will work directly with the product team, marketing team, marketing vendors and leadership to implement a marketing strategy that achieves the banks growth goals while working within a budget. You will be responsible for marketing project management, vendor relationship management, presenting marketing performance, assisting in digital marketing operations and managing monthly marketing budgets. You will be able to manage multiple projects in various stages of completeness, simultaneously. Stay up-to-date on successful marketing trends by researching and recommending new marketing channels and vendors. Manage vendor relationships by monitoring active placements, meeting regularly to discuss performance and strategy, inform and update product and rate changes and communicate monthly budgets. Coordinate the preparation and lead the presentation of reoccurring performance meetings with product owners and leadership. Assist with digital media and social media management as needed. Analyze marketing performance to make suggestions regarding budget allocation with the goal of optimizing our marketing mix to drive the most growth.

Responsibilities

• Marketing Strategy and Project Management
  
  
  
  • Work with internal and external teams to develop highly effective digital marketing and social media strategies
  • Manage all projects from planning to completion, seeing that all projects stay on schedule, receive necessary approvals and meet launch dates
  • Maintain and deliver regular project update reports
  • Collaborate with various stakeholders to answer questions and find solutions to roadblocks
  • Clearly communicate marketing objectives and specs to marketing operations teams to efficiently deploy marketing initiatives
  
  
  
  
• Vendor/Agency Relations Management
  
  
  
  • Manage relationship with various vendors and agencies related to specific digital marketing and social media campaigns
  • Communicate monthly marketing budgets to each vendor
  • Communicate product and rate changes to vendors
  • Meet with vendors on a regular basis to review marketing performance and discuss strategic direction
  
  
  
  
• Marketing Strategy
  
  
  
  • Meet with product groups regularly to discuss ongoing marketing efforts and to plan for future strategies
  • Lead the development of and maintain an all-encompassing strategic marketing roadmap and campaign program
  • Deliver data-driven recommendations for marketing enhancements and suggested changes
  • Be a brand and product expert, know who your customers are, what products they have and trends to help drive marketing strategy
  • Seek out new vendors/platforms in order to identify new opportunities, test and implement accordingly
  
  
  
  
• Performance Reporting
  
  
  
  • Coordinate the creation of weekly and other marketing performance reports
  • Present and deliver reports to stakeholders and leadership and provide recommendations
  • Work with data analysts to develop new insights to best tell the "marketing story"
  
  
  
  
• Perform ad hoc and other responsibilities as needed

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Economics or related field required
• Minimum of 5 years marketing experience is required; direct experience with bank marketing or marketing agency preferred
• Have a high level of expertise in acquisition and growth marketing tactics
• Highly organized, motivated and experienced, able to develop successful marketing strategies and manage multiple marketing projects
• Experience developing roadmap documents and diagrams/flowcharts, showing where we've been (historical), what we're doing (present) and where we are going (future)
• Strong communication and presentation skills
• Strong Excel skills