Division Marketing Specialist

If you're a strategic, creative marketer who loves bringing ideas to life and making an impact on where people work every day, the Division Marketing Specialist, which blends traditional commercial real estate marketing with customer engagement, placemaking, and experiential activation, is for you. You will support leasing and customer retention through integrated marketing programs, creative storytelling, and curated experiences across our Raleigh portfolio of more than 5 million square feet of full-service office space.

KEY RESPONSIBILITIES:

Marketing Strategy & Execution:

• Coordinate and execute division-wide marketing initiatives that support leasing, retention, and brand positioning.
• Develop clear, consistent copy and content for campaigns, digital platforms, and property marketing materials.
• Prepare the annual marketing budget and reconcile monthly expenses.
• Track, analyze, and report on marketing program performance and ROI.
• Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.

Creative Development & Brand Management:

• Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
• Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) to create or update leasing collateral, templates, and custom designs
• Leverage Canva for quick-turn assets and editable templates
• Maintain brand consistency across all platforms and mediums.
• Manage promotional item sourcing, purchasing, and inventory for marketing and events.

Leasing Support & Sales Enablement:

• Develop and maintain in-depth knowledge of all properties, spaces and suites in the division
• Create or update leasing proposal template designs and prospect tracking
• Maintain a "Featured Property" guidebook for use in analyst presentations and property tours
• Track set-up and standards of vacant space presentation

Digital Marketing & Online Presence:

• Manage local email campaign strategy and coordinate execution with corporate marketing.
• Support property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
• Update and manage property pages on the company website.
• Maintain and update CRM and marketing database (Salesforce Master).
• Create social media content that supports campaigns, engagement and placemaking initiatives.

Customer Engagement & Event Planning:

• Build and execute engagement strategies with retail partners to activate spaces, promote offerings, and create memorable experiences for customers and the surrounding community.
• Plan and support brokers, customer, and office events that strengthen relationships and drive leasing and retention.
• Partner with Property Managers and Customer Experience teammates to deliver events, including marketing materials, communications, and on-site support.
• Collaborate with CX and Marketing teams to grow digital engagement through website updates, newsletters, and communication tools.

Collaboration & Cross-Functional Coordination:

• Partner with internal teams (leasing, property management, customer experience, and corporate marketing) and external vendors to deliver integrated marketing and engagement initiatives.
• Work closely with the Market Leader SVP and Division Accounting Manager on marketing, CX and G&A budget oversight.
• Support special projects and market initiatives as needed.

QUALIFICATION/KNOWLEDGE, SKILLS, ABILITIES:

• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and Microsoft Office (PowerPoint, Word, Excel)
• Working knowledge of CRM platforms (Salesforce/List Master preferred)
• Strong understanding of email marketing and digital marketing tools
• Experience with property listing platforms (CoStar, LoopNet) a plus

EDUCATION/EXPERIENCE:

• Bachelor's degree in marketing, communications, or a related field.
• 3-5+ years of experience in marketing or similar role involving property marketing and branding.
• Experience working in commercial real estate is a plus but not required.

Why Join Our Team

At Highwoods you will be part of our people-focused culture, which is a supportive environment where your growth and success are as important as that of our customers. With our customer-centric design, everything we do is driven by the goal of delivering greater value to our customers, their teams and our shareholders. We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.

What Sets Us Apart

As part of the Highwoods team, you're not just taking on a job; you're joining a culture that values integrity, collaboration, and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this culture-it's not just words on a page, but a way of working and living every day. We are more than just a commercial real estate company-we are in the business of creating remarkable workplaces that inspire and support growth, community and connection.

Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. When you join Highwoods, you'll bring your unique skills, experiences, and values to life through our shared mission. Together, we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact.

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:

This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, and video conferencing equipment. The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to sit, stand, stoop, balance, walk, kneel, crouch, talk, hear, and see; required to use arms and hands to reach; typing on computer keyboard and using phone is required. Must be able to inspect all areas of the properties, including roof, and/or basement.

May occasionally lift, push, or pull up to 10 pounds.

This job description is intended to provide a general overview of essential responsibilities and requirements. It is not an exhaustive list of all duties, skills, or working conditions associated with the position.