Media and Communications Specialist, SW Institute for Research on Women

The University of Arizona Southwest Institute for Research on Women (SIROW) is looking for an enthusiastic individual to join their team. SIROW is a resource and research institute that designs, implements, and evaluates community-collaborative projects to improve community well-being. The primary purpose of the Media and Communications Specialist is to establish and implement strategies to enhance the visibility and reach of the 7 Generations Behavioral Health Center of Excellence to ensure that the Center's resources are widely available to behavioral health professionals and others working with American Indian, Alaska Native, and other communities. The Media and Communications Specialist will be responsible for digital content management and development; media outreach and communication; and marketing and branding. The Media and Communications Specialist will work closely with, and in support of the Center of Excellence's Outreach and Training teams.

This position is supported by grant funding. Duration of the appointment is dependent on performance and budget availability.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

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Digital Content Management and Development

• Actively update and maintain the Center of Excellence website, which may
  house on-demand training modules, electronic resources, links to application
  forms, calendars, mapping applications, and other information.
• Contribute to the development of public-facing tools such as educational
  infographics, public service announcements, and/or research briefs and
  disseminate them broadly via social media, the Center of Excellence website,
  and regular newsletters.
• Build and maintain an active social media presence by curating original
  content, developing a consistent posting schedule, and identifying creative
  ways to optimize visibility.
• Contribute to the development and upkeep of a comprehensive electronic
  resource library to be housed on the 7 Generations Center of Excellence
  website.

Media Outreach and Communication

• Build and maintain a robust email listserv.
• Participate in the development and implementation of an outreach plan to make
  10,000 providers per year aware of the Center of Excellence's resources and
  training opportunities.
• Support the Center of Excellence team with enrolling providers in available
  training opportunities, such as webinars, online courses, etc.
• Develop and market the application for the 7 Generations Leadership and
  Policy Academies to prominent and emerging behavioral health leaders and
  professionals within the American Indian, Alaska Native community, and other
  communities.
• Compose and disseminate newsletters and other announcements that will be
  shared with the 7 Generations Center of Excellence listserv.
• Cultivate relationships with key players in related fields and
  non-traditional partners through digital platforms by following, liking, and
  interacting on social media.
• Communicate with media outlets about 7 Generations Center
  of Excellence activities.

Marketing and Branding

• Develop marketing materials such as flyers and customized promotional items,
  as well as tools for enhancing brand recognition, such as templates for
  presentations, newsletters, and communication/outreach.
• Craft and customize messaging to reach the project's focus population (all
  behavioral health providers serving American Indian, Alaska Native communities,
  and community members).

Knowledge, Skills, and
Abilities (KSAs):

• Knowledge and competency working with
  American Indian and Alaska Native populations.
• Ability to recognize and respond to a variety of
  perspectives within and across American Indian and Alaska Native communities.
• Ability to work independently and as part of a multi-part
  collaborative team, taking into consideration perspectives from the National
  Steering Council, internal team members, and federal funders.
• Ability to travel on a plane.
• Experience in website development, marketing and
  communications, and utilizing web-based learning technologies including webinar
  and online meeting platforms.
• Experience creating email and social media marketing
  strategies and campaigns, including growth strategies to increase outreach and
  subscriptions, and associated technologies (e.g., Mailchimp, listservs)
• Knowledge of best practices for social media management
  and engagement and associated technologies (e.g., algorithms, hashtags,
  Hootsuite, etc.)
• Knowledge of graphic design principles; skill developing
  effective and appealing graphics, and associated technologies (e.g., Canva,
  Adobe Suite).
• Proficiency in video software, podcast software and
  streaming platforms.
• Proficiency in web design using WordPress.
• Proficiency in Microsoft Office (Word, Outlook, Excel,
  PowerPoint, etc.)

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

• Bachelor's degree or equivalent advanced learning attained
  through professional level experience
• Minimum of 3 years of relevant work experience; OR
  equivalent combination of work experience, training and/or education.
• Must have a valid driver's license, reliable transportation,
  and the ability to drive according to the University Fleet Safety Policy.

Required Documents:

In addition to a Resume and Cover Letter, please submit a Writing Sample

Work Schedule and Travel Requirements:

This position requires regular weekday hours and some evenings or weekends. Some flexibility in scheduling is available to meet employee needs, as long as program needs are still being adequately addressed. The position will require extensive travel throughout the United States, with approximately 30% of the time spent traveling out-of-state.

Pre-employment Screening Requirements:

The University of Arizona conducts pre-employment screening for all positions.