Sr. Consumer Insights Manager

Our esteemed client, a global leader in technology and innovation, is partnering with Aquent to find an exceptional individual to drive pivotal marketing and research initiatives. This is an unparalleled opportunity to shape the future of key service offerings, directly influencing strategic decisions and expanding market presence. You will be at the forefront of understanding customer needs and translating those insights into impactful marketing programs that resonate with a global audience.

**About the Hiring Company:**

Join a dynamic team at a world-renowned technology company that is constantly pushing the boundaries of what's possible. This organization is dedicated to pioneering innovative solutions that enhance daily life and empower businesses globally. With a mission to be the most customer-centric company on Earth, they foster a culture of continuous learning, bold experimentation, and collaborative success. Your work here will directly contribute to evolving critical service offerings and expanding their reach to millions worldwide.

**The Opportunity:**

We are seeking a visionary and highly analytical marketing professional to lead critical research efforts and execute impactful marketing programs for a significant service offering. In this role, you will not only uncover deep customer insights but also translate them into tangible strategies that drive brand awareness and adoption. This is your chance to be a strategic partner, helping the business anticipate future trends and solidify its position as a market leader. You'll contribute to key projects by designing and executing comprehensive research studies, developing compelling marketing collateral, and orchestrating online campaigns that reach diverse audiences. Your expertise will be crucial in understanding market dynamics, optimizing performance, and ensuring our client's offerings continue to meet and exceed customer expectations.

**Responsibilities:**

* Lead the design and execution of primary research studies to generate actionable insights and strategic recommendations for stakeholder teams.

* Develop interview guides and surveys, conduct interviews as needed, meticulously analyze data, and synthesize findings into clear, concise reports.

* Apply robust research methodologies and keen business acumen to address complex challenges and proactively identify emerging opportunities.

* Design and implement scalable, agile mechanisms to enhance research solutions, tools, and processes across the organization.

* Cultivate and manage strong relationships with internal stakeholders and external market research agency partners.

* Drive comprehensive marketing programs to build brand awareness and adoption for a key service offering.

* Equip direct sales teams with essential collateral and tools to support their efforts.

* Plan and execute engaging online campaigns, including email initiatives and strategic placements on key digital platforms and dedicated service websites.

* Create compelling marketing content for dedicated service websites, catering to both individual and business users, collaborating closely with designers on layout and graphics.

* Compile, analyze, and present performance metrics, identifying opportunities to optimize campaigns and improve overall effectiveness.

* Work seamlessly across organizational boundaries to define, manage, and prioritize strategic initiatives.

**Required Skills & Experience:**

* 10+ years of professional, non-internship marketing research experience.

* Proven experience in advertising research across multiple international markets.

* Proficiency in analytical software such as Q, R, SPSS, SAS, STATA, and Excel Pivot Tables.

* Bachelor's degree or an advanced degree in business, marketing, statistics, or a closely related field.

**Nice-to-Have Qualifications:**

* Expertise in executing advanced quantitative research methods (e.g., factor analysis, regression analysis) and mixed-method studies (e.g., segmentation).

* Master's degree or higher in business, marketing, statistics, or a related field.

* Exceptional written and oral communication abilities, capable of conveying complex ideas clearly and persuasively.

* Familiarity with business intelligence tools and data modeling techniques.

* Experience living and working in a foreign culture, demonstrating adaptability and global perspective.

* Demonstrated experience authoring comprehensive research reports.

* Comfort with ambiguity and the ability to navigate evolving priorities in a fast-paced environment.

* A proven ability to work effectively on diverse teams and collaborate with a wide range of coworkers.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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