Marketing Program Analyst

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

The Marketing Analytics team is passionate about creating marketing and sales stories from data, research and insights. This team serves as a source of knowledge of CDW customers, providing research and insights to Marketing focused stakeholders. They develop research and performance analyses to drive strategic decision-making and planning to create more targeted, relevant messaging and improve ROI. This particular role of Partner Marketing Program Analystis responsible for helping support data analysis and insights-based reporting to optimize multi-channel marketing campaigns and better understand CDW's customers. The Partner Marketing Program Analystwill present key marketing analytics findings to Marketing stakeholders, PPM stakeholders, and executive level representatives from CDW partners as to identify data-driven insights and find areas of opportunities. This program analyst will also influence campaign and partner strategy utilizing marketing performance metrics.

• Present marketing effectiveness reporting to a diverse range of internal and external stakeholders, delivering clear and actionable insights tailored to broad audiences.
• Design, develop, and maintain standardized quarterly reports while supporting ad-hoc analysis requests as needed.
• Collaborate closely with marketing planning teams to deliver data-driven strategic marketing recommendations that align with business goals.
• Support the evaluation and prioritization of ongoing analytics and insights needs from key stakeholders across the organization.
• Build and maintain strong, collaborative relationships with stakeholders in Marketing, Product & Partner Management (PPM), Digital, and external CDW partners to drive insight-led decision making.
• Distinguish meaningful marketing signals from noise in multi-channel campaign analytics to ensure accurate performance evaluation.
• Leverage marketing channel and advanced customer analytics to assess performance and provide strategic recommendations that improve business outcomes.
• Act as a voice of the partner by collecting, synthesizing, and sharing feedback with internal channel stakeholders.
• Maintain a high-level understanding of key partner product and solution offerings to inform relevant analysis and insights.
• Assist in training and enablement efforts across departments to drive adoption and effective use of marketing analytics tools and reports.

*Bachelor's degree in business, information systems, communications, public relations, statistics, mathematics, economics.

*3 years of analyst experience with sales analysis, financial analysis, economics, or statistics.

*or 3 years CDW experience.

*3 years marketing experience.

*Proven record of successful project management and organizational skills.

*Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint.

*Record of developing and maintaining strategic relationships.

*Excellent written and verbal communication skills with the ability to effectively communicate at all levels internally and externally.

*Strong analytical skills. Ability to problem solve independently. Able to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations.

*Highly detail oriented with the ability to handle multiple projects simultaneously in a fast-paced environment.

*Proven ability to identify areas of opportunity for existing practices/processes and execute appropriate improvements.

*History of balancing multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines.

*PowerBI or Tableau experience a strong plus.

*1 year analytics experience, including but not limited to: marketing analysis, marketing strategy/planning, database marketing, marketing automation, market research, sales analysis

*Experience presenting data and/or marketing stories.

Pay range: $ 70,000 - $90,000 , depending on experience and skill set
Benefits overview: https://cdw.benefit-info.com/
Salary ranges may be subject to geographic differentials

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.