Marketing Manager

The Marketing Manager is a strategic leader within the Vertical Marketing team, responsible for developing and executing innovative marketing strategies in a highly competitive, fast-moving market. This role calls for a creative, agile marketer who can quickly turn opportunities into impactful campaigns. You'll work closely with business leaders, sales, subject matter experts, and shared services to shape audience-focused strategies that deliver results and drive measurable growth, while guiding a talented marketing team.

This team moves fast, thinks big, and makes a real impact. It's a competitive market that demands confidence, quick thinking, and decisive action. You'll work alongside driven colleagues, contribute to strategies that move quickly from concept to execution, and see the results of your work make a visible difference.

Location

Plano, Texas | Yarmouth, Maine

Travel

0-5%

Responsibilities

• Develop innovative, integrated marketing plans and campaigns that differentiate products and capture attention in a fast-paced environment.
• Partner with business leaders and sales to anticipate rapid shifts in a highly competitive market and quickly align marketing strategies to business opportunities.
• Gain a deep understanding of audience needs and competitive dynamics, incorporating insights into messaging and positioning.
• Collaborate with subject matter experts to deliver compelling, audience-first content across digital and traditional channels.
• Oversee execution of marketing projects and campaigns with an emphasis on speed-to-market and measurable impact.
• Analyze results in real time, making agile, data-driven decisions to optimize outcomes.
• Lead and mentor marketing staff, fostering a culture of creativity, adaptability, and continuous improvement.
• Partner across teams to explore new approaches, channels, and strategies to drive competitive advantage and achieve growth strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of marketing experience, with proven success in competitive or fast-moving markets. Public sector or K-12 market experience a plus.
• 3-5 years of proven management experience leading and developing staff.
• Strong background in digital marketing, content development, and integrated campaign execution.
• Ability to analyze data and make agile, informed decisions.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Strategic thinker with a bias for innovation and action.