Social Media & Culture Analyst

We are looking to hire a Social Media & Culture Analyst to join our internal creative team. In this role, you will support strategic storytelling for specific brands on social and in culture including content strategy, content planning, trend-hunting and performance reporting.

In this role you will:

Be hands-on with creative tasks: pitching ideas, writing post copy, leveraging existing content to make assets, creating memes, etc.
• Support the work with internal and external creative partners to produce content.
• Be a student of culture to stay informed on culture, technology, and social landscape. Support social listening and trend spotting.
• Execute social activations, working diligently with cross functional teams to bring creative ideas to life.
• Responsible for the content on social media channels, our comments, and ad copy to engage consumers within brand tone of voice.
• Create and manage organic and paid content calendars, ensuring content aligns with brand voice and objectives.
• Support in the planning and execution influencer and social creative productions, including briefing, concept development, reviews and scheduling.
• Deploy paid social campaigns collaboratively with media agency to vet strategy and traffic plans.
• Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.

This position is hybrid and can be based in either White Plains, NY or Louisville, CO.

The base compensation range for this position is $70,000 to $80,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

• Years of Experience: 1-5 years of relevant experience in social media marketing
• You will have social media marketing experience at an agency or company

• Educational Requirements: Bachelor's Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience
• Ability to share creative ideas and work collaboratively to execute
• Excellent communication and interpersonal skills
• Strong project management skills to manage multiple workstreams across various brands
• Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
• Thorough knowledge of social creative and paid social best practices as well as consumer media consumption

At Danone North America, you'll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You'll be part of the largest Certified B Corp in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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