Customer Marketing Leader

Roquette is a family-owned global leader in plant-based ingredients and a leading provider of pharmaceutical excipients.

Want to help us make a difference?
Using plant-based resources, we collaborate with our customers and partners to imagine and offer ingredients to better feed people and treat patients.
Each of our ingredients responds to unique and essential needs, and they enable healthier lifestyles.

The Role:

We are looking for our next Customer Marketing Leader within the Americas Nutrition Business Group. The individual will join a dynamic and growing team to ideate, collaborate, build, and execute strategic marketing programs that enhance the Roquette brand while directly contributing to the region's growth objectives. Reporting to the Head of Marketing, Americas, this role will be responsible for segment-level strategy and execution focused on confectionery, bakery & snack, and savory markets.

This position will operate at the intersection of strategy and tactics - leveraging research tools and market insights to identify opportunity gaps, define target customer needs, shape brand and product value propositions, and activate integrated marketing plans across both digital and physical channels. The leader will also coordinate cross-functional collaboration with Product and Strategic Marketing, Customer Technical Services, Technical Developers, R&D, Business Communications, and Sales.

This position is located in Geneva, IL at Roquette's Americas Innovation Center.

Compensation:

The current salary range for this role is estimated to be $136,368 - 184,585. In addition, this position may also be eligible to earn performance-based incentive compensation. The specific compensation offered to a candidate will be influenced by a variety of factors including but not limited to skills, qualifications, experience, and location.

What You'll Do:

Strategy & Tactics

• Establish segment-specific strategic marketing plans aligned to corporate and region-level growth goals, translating customer insights into segment-level value propositions and actionable tactics.
• Conduct market and customer analysis using syndicated research tools (e.g., Innova, Mintel, Euromonitor) to identify whitespace opportunities and shape offerings around unmet needs.
• Build regionalized sales enablement tools, internal briefs, presentations, and customer materials that communicate Roquette's differentiated value in specific applications and channels.

Communication & Campaign Development

• With a digital-first mindset, lead campaign ideation, development, and execution across key channels (social, email, events, trade publications, CRM), in partnership with Business Communications.
• Develop compelling messaging and assets - including value propositions, visual/verbal content, advertisements, sales collateral, and multi-channel sales tools - optimized for both B2B and B2C touchpoints.
• Align all communication to Roquette's brand standards and strategic narrative, driving consistency across the region and with global colleagues.

Cross-Functional Collaboration

• Collaborate with Product Marketing, R&D, Sales, and Technical Development to co-create customer programs, innovation sessions, and high-touch engagement opportunities.
• Participate in customer meetings, innovation days, and industry events to gather real-time market intelligence and influence go-to-market tactics.
• Communicate and coordinate activities and initiatives with global Roquette marketing personnel at our headquarters in France or other regional offices.

What You'll Need:

Education:

• Bachelor's degree in Business, Marketing, Economics, or a technical field; Master's degree preferred.

Experience:

• Minimum of 10-15 years of experience in the Food Ingredients industry with both B2B and B2C exposure.
• A passion for food innovation and evolving nutrition trends with proven success building and executing customer engagement strategies and integrated marketing campaigns across traditional and digital channels.
• Ability to extract insights from research platforms (e.g., Mintel, Innova, Euromonitor) and translate them into strategic recommendations.
• Strong command of CRM tools (Salesforce/Pardot preferred) to drive campaign performance tracking and lead nurturing.
• Skilled in agency management, campaign brief development, and creation of impactful presentations (PowerPoint or similar).
• Global experience in a matrixed organization is highly preferred.

Bonus Experience:

• Ethnographic mindset and customer journey mapping experience/expertise.
• Exposure to social media strategy, paid digital media, and emerging channels.
• Track record of building sales enablement tools that improve conversion and ROI.
• Experience representing a company at key industry events, innovation sessions, and customer-facing meetings.
• Bilingual (Spanish preferred).

Work Environment

• This is a full-time position requiring a minimum of (3) days/week in-person at our Geneva, IL location.
• Domestic and international travel will be required (~10%).

AAP/EEO Statement

Roquette is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law. "AAP, EEO, Drug-Free Workplace"

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

If you identify yourself in this position, please apply byuploading your resume and let's start the journey together!

Roquette is proud to be a global company where you can find personal and professional growth through multiple diverse experiences.

Roquette strives to create a dynamic workforce while remaining firmly committed to equal opportunity by complying with EEO laws.

As we continue to grow, Roquette understands that to be successful we must always be inclusive in our approach.

To find out more about our products, values and sustainable development ambitions visit us at www.roquette.com and at www.sustainability.roquette.com