Global Site Merchandising Manager, Sport

JOB MISSION:

The Manager of Site Visual Merchandising for Sports is responsible for the Site experience strategy that directly supports the brand and commercial objectives of multiple sport categories. He/she will work closely with DTC merchandising, Global Marketing, Digital Product and regional partners to develop cohesive site strategies. This role is responsible for planning the long-term site strategy through the end to end Go to Market (GTM) process including real-time sport activations for our various sports and athletes.

The ideal candidate possesses sharp attention to detail end-to-end thinking, strong organizational and communications skills and cross-functional team experience. This role places emphasis on data-based decision making and balancing the need for creative and product storytelling. They will need to handle multiple projects simultaneously while ensuring accuracy and timeliness are not compromised. Strong marketplace and product trends experience is required.

MAJOR ACCOUNTABILITIES:

BRAND

• Serve as a brand steward by ensuring that site merchandising and content strategies consistently reflect and elevate core brand principles, delivering a cohesive and premium consumer experience across global touchpoints.

• Lead a deeper understanding of the athlete and sport fan and how New Balance can build deeper brand loyalty through our DTC channel.

MARKETING

• Collaborate with global and regional marketing teams to align site merchandising with campaign calendars, ensuring timely and impactful execution of product and brand stories.

• Leverage consumer data and insights to ensure New Balance is effectively reaching our target consumer's needs and shift strategies as necessary based on data

BUSINESS

• Utilize internal tools to analyze business by category and region, ensuring continuous improvement.

• Ensure global site strategies are effectively activated and localized to meet regional consumer behaviors, cultural nuances, and commercial goals.

• Maintain planning and presentation tools to ensure the cross-functional visibility and alignment.

DIGITAL

• Possess knowledge of Salesforce Commerce Cloud, GA4, Content Square and various Merchandising tools and capabilities.

• Partner with Digital Product and UX teams to identify ways to improve site experience for key product stories across regions.

RELATIONSHIPS:

• Build strong partnerships through cross-functional and upward senior-level relationships.

• Effectively manage and inspire a team of direct reports, administer performance appraisals, set goals, and provide consistent feedback.

REQUIREMENTS FOR SUCCESS:

• 7+ years' site merchandising experience, with 3-5 years of regional/global corporate level experience preferred.

• Bachelor's degree or equivalent experience in marketing, retail merchandising, or digital equivalent.

• Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.

• Excellent written and verbal communication skills.

• Must be able to work in a team and matrixed environment with the ability to express perspectives with conviction.

• Experience developing creative briefs and spearheading Marketing content needs.

• Proficiency with PowerPoint and Adobe Creative Suite (InDesign, Photo Shop, Illustrator); Excel.

• Excellent analytical skills; content square, google analytics, PowerBI.