Director of Market Expansion

Under the direction of the Vice President of Strategic Growth & Engagement, the Director of Market Expansion will be responsible for developing and executing strategies to grow Didlake's presence in domestic markets with an initial focus on the North and Mid-Atlantic regions. This role requires a strategic thinker with strong analytical, leadership, and cross-functional collaboration skills to help drive growth, establish partnerships, and optimize market entry approaches.

The ideal candidate should have an in-depth understanding of disability services, inclusive practices, as well as the broader environment (e.g., employment, education, accessibility). Experience working within or in partnership with nonprofits, government agencies, or social enterprises that serve individuals with disabilities. The candidate must have experience in identifying and expanding into new markets through strategic visioning and execution.

The position requires a candidate to be skilled in communications and engagement with demonstrated experience successfully positioning an organization for entry into varied geographic markets. The candidate must have experience conducting market research, community needs assessments and analysis to guide the decision and process for market entry.

This description reflects management's assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned.

• Develop and implement market entry strategies, including geographic expansion, new customer segments, and strategic partnerships.
• Assess competitive landscapes, regulatory environments, and economic trends to mitigate risks.
• Conduct market analysis and community needs assessments to inform data-driven expansion strategies.
• Lead the planning and execution of market entry efforts, including piloting new programs, securing operational infrastructure, and ensuring regulatory compliance.
• Build and manage relationships with key stakeholders, including local community leaders, vendors, and government entities.
• Represent the organization in coalitions, working groups, and at public events to promote expansion efforts and raise brand awareness.
• Collaborate with senior leadership and stakeholders to ensure alignment on expansion initiatives.
• Foster a collaborative environment across departments to ensure successful integration of expansion initiatives with organizational goals.
• Work closely with marketing and communications teams to develop messaging and campaigns that resonate with local communities and stakeholders.
• Establish OKRs or KPIs and track progress against expansion goals.
• Provide monthly reports to the executive leadership team on market expansion progress and ROI.

Didlake, Inc. is a nonprofit rehabilitation services organization headquartered in Manassas, VA. Our mission is: Creating and promoting opportunities that enrich the lives of people with disabilities. We are committed to eliminating barriers, so everyone can fully participate in all aspects of their community.

Since 1965, Didlake has served thousands of people with disabilities by providing training, job placement, employment opportunities, and day support services. We provide rewarding and purposeful work.