Marketing Manager, UGC Gaming (Roblox & Fortnite)
![]() | |
![]() United States, California, El Segundo | |
![]() 333 Continental Boulevard (Show on map) | |
![]() | |
Posting Title Marketing Manager, UGC Gaming (Roblox & Fortnite)
Requisition Number R234076 Company Mattel Sales Corp. Location El Segundo, California Address 333 Continental Blvd Zip Code 90245 Job Category Marketing CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Team: The Future Lab team's mission is to pioneer the future of play by identifying, incubating, and implementing new customer-facing, tech-enabled products, experiences, and services beyond Mattel's conventional offerings and categories. The position of Marketing Manager, UGC Gaming (Roblox & Fortnite) sits within the Future Lab Product Studio, a collaborative team responsible for the development, launch, and live operation of validated digital products. The team works cross-functionally with global Mattel partners and external development studios and is based in Mattel's offices in El Segundo, CA The Opportunity: The Marketing Manager, UGC Gaming (Roblox & Fortnite) will lead go-to-market and live ops marketing efforts for user-generated content (UGC) experiences on creator platforms, helping to shape the way Mattel brands show up authentically within next-gen digital ecosystems. You will develop and manage creator, community, and social campaigns that bring our experiences to life. This includes close collaboration with internal teams (Product, Global Brand Team, Franchise, Communications, Social, Legal, and Production) and external developers and agency partners to execute high impact launches and sustain player engagement post-release. You will also own the marketing calendar across multiple titles, ensuring all messaging is coordinated, timely, and aligned with platform-native best practices. This is an exciting opportunity for a culturally fluent, execution-focused marketer who thrives at the intersection of brand, community, and digital experiences, and who can seamlessly connect creative storytelling with business impact. What Your Impact Will Be:
What We're Looking For:
The annual base salary range for this position is between $123,000 and $153,000. Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. Videos to watch: |