Head of Demand Generation & Integrated Campaigns

Say hello to opportunities.

It's not everyday that you consider starting a new career. We're RingCentral, and we're happy that someone as talented as you is considering this role. First, a little about us, we're a $2 Billion annual revenue company with double digit Annual Recurring Revenue (ARR) and a $93 Billion market opportunity in UCaaS, Contact Center and AI-powered adjacencies. We invest more than $250 million annually to ensure our AI-enabled technology and platforms meet or exceed the needs of our customers.

RingSense AI is our proprietary AI solution. It's designed to fit the business needs of our customers, orchestrated to be accurate and precise, and built on the same open platform principles we apply to our core software solutions.

We are seeking a visionary and execution-oriented Head of Demand Generation & Integrated Campaigns to lead our global revenue marketing engine. This executive will play a pivotal role in driving customer acquisition, pipeline acceleration, and revenue growth through strategic, data-driven, and innovative demand generation programs.

You'll lead a team of 25+ high-performing marketers across digital, ABM, paid media, and integrated campaigns. This role requires a seasoned leader with a deep understanding of demand strategy, cross-functional alignment, and the ability to execute at scale. You will serve as a key member of the marketing leadership team, representing demand generation in executive and cross-functional forums and contributing to strategic decision-making across the organization.

Strategic Leadership

• Set the vision and strategic direction for demand generation globally, ensuring alignment with company-wide revenue objectives and go-to-market priorities.

• Lead and inspire a large team, including directors and managers across all core demand functions, fostering a culture of accountability, innovation, and performance.

• Represent demand generation in C-suite discussions and executive planning sessions, providing visibility and insights on key initiatives.

• Partner closely with Sales, Product Marketing, Marketing Operations, and Field leadership to drive alignment and unified execution across all funnel stages.

Demand Generation Strategy & Execution

• Develop and execute integrated, multi-channel demand generation strategies-across paid, owned, and earned media, including SEM, SEO, CTV, etc.-that drive high-quality pipeline and customer engagement.

• Own strategy and execution for ABM programs targeting high-value accounts and supporting revenue expansion within the existing customer base.

• Design digital and high-touch campaigns to engage personas across the entire buyer journey for a wide range of personas across companies of all sizes.

Performance Optimization

• Define and implement a performance management framework to track and optimize pipeline generation, MQL/SQL conversion, and ROI.

• Manage and optimize a multi-million-dollar media and program budget, ensuring the highest return on investment and funnel efficiency.

• Partner with Sales and Operations to refine lead scoring models, lead flow, funnel metrics, and attribution reporting to drive predictable revenue outcomes.

• Establish and maintain dashboards and regular executive reporting on campaign performance, pipeline coverage, and contribution to revenue.

Team Development & Operational Excellence

• Provide coaching and career development for directors and their teams to grow future leaders and maintain high engagement and performance.

• Ensure operational excellence across all demand generation efforts, with a focus on scalability, agility, and cross-functional collaboration.

• Manage vendor relationships and negotiate contracts to ensure quality delivery and cost efficiency.

• Drive innovation by staying ahead of industry trends in digital, paid media, SEO, and marketing technology (particularly AI).

Minimum Qualifications

• 15+ years of experience in B2B SaaS, with at least 10 years in marketing leadership roles supporting Sales, Product, or Marketing across complex, global organizations.

• Experience managing large, geographically distributed marketing teams, including demand gen, field, digital, and ABM.

• Deep expertise in performance marketing, paid media, ABM, digital channels, and full-funnel campaign orchestration.

• Exceptional communication and executive presence, with a track record of influencing senior stakeholders and aligning cross-functional teams.

• Mastery of the modern marketing tech stack (e.g., Marketo, Salesforce, 6sense, Drift, LinkedIn Ads, Tableau/Looker).

• Experience leveraging AI tools to scale pipeline generation.

• Strong data orientation with the ability to analyze, interpret, and present complex marketing performance metrics to the C-suite.

Preferred Qualifications

• AVP-level experience leading large-scale demand organizations in high-growth, dynamic SaaS environments.

• MBA or advanced degree in Marketing, Business, or related field.

• Advanced knowledge of marketing automation platforms, CRM systems, and analytics tools.

• Strategic thinker with a bias toward action, a collaborative leadership style, and a passion for customer-centric growth.

• Proven ability to innovate and evolve demand strategies in rapidly shifting markets and competitive landscapes.

What we offer:

• Comprehensive medical, dental, vision, disability, life insurance

• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits

• 401K match and ESPP

• Paid time off and paid sick leave

• Paid parental and pregnancy leave

• Family-forming benefits (IVF, Preservation, Adoption etc.)

• Emergency backup care (Child/Adult/Pets)

• Employee Assistance Program (EAP) with counseling sessions available 24/7

• Free legal services that provide legal advice, document creation and estate planning

• Employee bonus referral program

• Student loan refinancing assistance

• Employee perks and discounts program

RingCentral's Marketing team uses data, strategy and creativity to share our story with the world-and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you'll be supported with the resources to produce work that not only moves the needle, but moves markets.

RingCentral's work culture is the backbone of our success. And don't just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success.

About RingCentral

RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone(MVP) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process. If you require such accommodations, please click on the following link to learn more about how we can assist you.

If you are hired in Colorado, California, Hawaii, Nevada, New York, Maryland, Washington, Connecticut, Rhode Island, the compensation range for this position is between $193,000 and $360,000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.