Senior Specialist, Global Demand Generation Programs

FARO is an imaging company - and animaginingcompany.We envision a better, more insightful, and more powerful world realized through digital 3D means and measurement technologies.Right from the start, we have helped our customers make better decisions - faster and more accurately than anyone else in the industry.

We work with the largest companies on the planet to provide the solutions that enable them to overcome their most pressing industry challenges. In aerospace and automotive, we work with firms like SpaceX, NASA, Tesla and Volvo among others. In the construction industry, we work with the largest builders to scan and design astonishing projects. For public safety professionals, our forensics scanning tools solve crimes and document scenes with high tech gear you probably see on CSI and in the movies!

We believe that if it can be dreamed it can also be measured.And if it can be measured, it can also be realized.

This position is considered a hybrid position out of our Lake Mary, FL office.

The Senior Specialist, Global Demand Generation Programs role is responsible for developing strategies and demand creation programs that weave together multiple, integrated marketing disciplines and tactics that speak to our prospects' needs, driving brand awareness, audience consideration and quality lead capture into our pipeline. This person will focus on corporate marketing programs oriented to decision makers and influencers involved in purchase decisions for FARO's various market segments.

The ideal candidate will be an execution-focused marketing with a passion for putting the needs of the buyer first. He or she should be able to both think strategically big picture in alignment with greater business objectives across the various markets we serve, while also diving into the details of program logistics and tactics - analytically and creatively.

This role requires significant organization skills in leading cross-functional partnerships - Sales, Web Studio Team, Marketing Ops, Segment Marketing, Corporate Marketing and Channel Managers - to facilitate fully rounded demand programs with actionable success metrics at FARO.

Responsibilities

• Work with integrated marketing segment leaders and product marketing to align programs to our specific audiences and buyer persona and product lines.

• Help pioneer the optimal experience at key points in the buyer journey, that helps create engage prospects, educates and grows momentum during consideration and ultimately drives prospect conversion into sales accepted leads.

• Develop and implement scaled marketing programs that increase market awareness, relationship and purchase consideration from the perspective of meeting the buyer's needs.

• Manage all necessary tactics required for all segment campaigns using JIRA Project Management System so that deadline are met and all stakeholders stay informed.

• Partner with Integrated Marketing Director, Sales and Segment Marketing and to plan and execute marketing campaigns and programs.

• Partner with the Corporate Marketing Team to develop and execute the required assets and tactics for demand generation programs.

• Be creative and innovative in strategic campaign and program approach, but realistic and actionable in timely execution.

• Test new tools, approaches and channels to innovate and scale programs, with emphasis on integrated marketing and global applicability.

• Optimize campaigns and programs based on insights derived from continued monitoring and analyzing results and insights.

Position Requirements & Desired Qualifications

• BA/BS in marketing or a relevant field.

• Ideally 6+ years' experience in similar functional roles (or degree + work experience equivalent).

• Marketing experience in B2B, ideally technology-based, business preferred.

• Software and hardware marketing expertise a plus.

• Proven experience in demand generation strategy development and execution.

• Strong campaign orchestration, message optimization, persona and buying cycle experience.

• An understanding of pipeline lead/customer flow and how demand programs impact the funnel.

• Ability to quickly understand complex issues, frame insights and communicate recommendations simply and effectively

• Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment.

• Strong time management skills with ability to balance competing priorities and effectively manage time, prioritize tasks and work within deadlines.

• Self-motivated, who can work independently and proactively to resolve issues.

• Naturally a driver and a builder; agile and flexible, able to work in a dynamic, fast-paced environment.

• Strong analytical skills and an attention to detail.

• Excellent messaging, verbal and written communication skills.

FARO has excellent benefits for you and your family.We not only care for our employees but also to their immediate family members. We believe in a balanced work-life and have developed programs and benefits plans to support that ethic, such as:

• A competitive paid time off bank and paid holidays

• Medical, dental, life and AD&D insurance plans

• Pre-tax flex spending accounts for medical and dependent care

• 401K with employer match

• Tuition reimbursement and training opportunities

• Wellness fairs

• Frequent lunch and learns to help educate employees about issues affecting their lives

• Other employee events

Inclusive

At FARO, we are committed to encouraging different perspectives and ideas that foster innovation. We believe that we are strongest with a diverse team of employees. We want every FARO employee to feel our commitment to showing respect for all and encouraging open collaboration and communication.

FARO is an equal opportunity employer and provides equal opportunities to all employees and applicants for employment. FARO is a government contractor and will take affirmative action as called for by applicable laws and Executive Orders.

Join us. Become part of a dynamic organization that values quality, leadership, teamwork, honesty and openness as a way of life in conducting our business.

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