The Marketing Assistant is responsible for maintaining product data, product images and building and maintaining customized customer catalogs, intended to drive sales in support of the Consumer Brands Division Omni-channel goals. This includes adding product, SKU and customer data to the digital catalog, along with quality assurance of information prior to delivery.
- Product Data
- MDM & STEP
- Uses STEP, PIM and other MDM including customer's PIM/portal solutions to fulfil customer data requests
- Works with the wider team to ensure product data is accurate and up to date
- Supports with product data updates
- Recommends improvements to STEP
- SW-Mall/Widen Digital Asset Management (DAM) system
- To ensure our DAM is well maintained, accessible and meets business requirements
- Maintenance, filing, tagging & saving of images
- Upload new images
- Creating collections & developing efficient processes for retailers to access assets
- Fulfilling retailers & internal teams asset requests
- Projects
- Supports the team on projects as and when required. Such as: -
- System enhancements & retail website audits
- Customer bespoke requirements (e.g. integrations, templates, portals)
- Administration
- Keeps the e-business trackers up to date
- Supports on developing reports and presentations
Required:
- Bachelor's Degree or actively pursuing a bachelor's degree, or equivalent experience is required, preferably in Marketing, MIS, or e-Business related fields.
Required:
- High attention to detail to ensure consistency, accuracy, and data cleanliness is achieved
- Strong collaborative, teamwork & communication-oriented skills
- Proficiency in Microsoft Excel, with experience analyzing / manipulating large amounts of data
Preferred:
- Knowledge of CBG brand customers (including but not limited to): Amazon, Walmart, Lowes, Menards, Ace, True Value, Do-it-Best, Automotive Retailers & Industrial Distributors
- History of working with Consumer Brands products -or- related Marketing Experience
- Proficiency in the SW supply chain process & integral SW systems including: PIM, AOM, Business Objects, STEP, Photo Shop & Copilot
|