New

Marketing and Communications Specialist - PennTAP

The Pennsylvania State University
paid time off, sick time, remote work
United States, Pennsylvania, University Park
201 Old Main (Show on map)
Jul 29, 2025
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants. This position is funded for 1 year(s); continuation past 1 year(s) will be based on university need, performance, and/or availability of funding. POSITION SPECIFICS The Pennsylvania Technical Assistance Program (PennTAP) is seeking an experienced Marketing Communications Specialist to develop and execute strategic marketing and communications plans including strategy, branding, marketing and communications support for PennTAP and related programming. This position will be filled at the Advanced Professional or the Senior Professional level based on the successful candidate's qualifications. The role necessitates project management of all marketing and communications activities targeting both internal and external audiences that advance the goals of the program. The specialist will have direct responsibility for partnering with Invent Penn State and other resources to develop digital and physical marketing assets, and traditional, digital and social media content. Responsibilities: The successful candidate will be responsible for the following: Develop and execute overall marketing strategy that helps achieve the organization's goals. Collaborate with various subject matter experts and stakeholders to develop marketing strategy by assessing needs, establishing timelines for completion, and identifying desired outcomes. Employ a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, news media, special events, and other methods that meet defined goals and objectives and align with overall university goals and policies. Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends; monitor trends and benchmark marketing efforts and best practices. Create, manage and implement strategic communications for PennTAP through: email marketing strategy, design, and engaging content creation, social medial strategy including organic content creation and paid social media advertising, creating and maintaining PennTAP website including new functionality, content updates, style and layout, and accessibility. Create compelling collateral for PennTAP to promote programs, events and offerings with an emphasis on successful story telling. Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policy. Assist with the creation of technical reports, charts, and graphs to meet funding deliverables. Collaborate with the Invent Penn State team to align messaging and coordinate campaigns. Ensure adherence to brand and visual identity guidelines across all mediums. Handle all communications between PennTAP Director and external vendors. Monitor social media and email marketing from resource partners, funders, university entities and clients to ensure coordination, benchmarking and collaboration opportunities are identified and acted upon. Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines. A portion of this position will be devoted to developing and fostering relationships with communications contacts across the university (colleges, campuses, and units) and external to the university (industry publications and economic development partners) to foster collaboration. Skills and Experience: Excellent written and oral communication Experience working in multiple media platforms Strong initiative, self-motivation, and high standards of excellence Demonstrated ability to work independently to achieve goals as well as working with team members to lead broad-based initiatives Graphic design using Adobe Suite is a plus MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS If filled as Marketing and Communications Specialist - Senior Professional, this position requires: Bachelor's Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None If filled as Marketing and Communications Specialist - Advanced Professional, this position requires: Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. SALARY & BENEFITS The salary range for this position, including all possible grades, is $51,000.00 - $89,600.00. Salary Structure - Information on Penn State's salary structure Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. Federal Contractors Labor Law Poster PA State Labor Law Poster Penn State Policies Copyright Information Hotlines