New 
World Wide Surface Category Manger- Small Business at Retail
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 26, 2025 | |
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OverviewThe worldwide Surface Category team is at the heart of the consumer business at Microsoft. The Surface consumer business is incredibly fast paced, growing, with a significant portfolio of innovative products. This is an opportunity to join an integral team with high impact on the global Surface business. Our team works closely with our Global Sales, Finance, Marketing, Category, Ops teams around the world as well as adjacent organizations. We are seeking a dynamic and experienced Go-To-Market (GTM) leader to manage our expansion into SMB at Retail. The World Wide Surface Category Manger- Small Business at Retail plays a pivotal role in expanding Microsoft's Surface business into the Small and Medium Business (SMB) segment through retail channels. This role sits at the intersection of consumer and commercial strategy, driving global go-to-market (GTM) execution, partner engagement, and category performance for Surface devices and accessories. In Surface, our business goal is clear: Profitably Grow Surface Volume & Share. We accomplish this goal in two ways:Selling TO our retail partners: Use customer insights, market data, store level analysis, and device sales information to evaluate our business performance and develop seasonal, launch & sustain plans to improve our partners business, win share, sell units, and drive revenue/ GM.Selling THRU our retail partners: Plan and execute thoughtful and impactful promotions and full-funnel-marketing plans, focused on driving purchase intent, conversion & post purchase advocacy & consumer lifetime value for Surface devices & accessoriesMicrosoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesStrategic Leadership:Develop and execute global category strategies to grow Surface SMB sales through retail, aligning with both consumer and commercial business goals.GTM Execution:Lead seasonal, launch, and sustain plans using market insights, store-level analytics, and device sales data to drive revenue, share, and profitability.Channel Expansion:Identify and onboard retail partners capable of supporting commercial SKUs, ensuring compliance with Microsoft's launch policies and channel hygiene standards Cross-Functional Collaboration:Partner with Sales, Finance, Legal, Compliance, Operations, and Marketing teams to ensure scalable and compliant execution of SMB retail initiatives Performance Management:Monitor KPIs such as revenue, GM%, assortment, and share of business per partner. Drive continuous improvement through data-driven insights Program Governance:Collaborate with launch managers to secure stakeholder approvals and ensure execution is compliant and audit-ready. Oversee ongoing programs and retail offers, including promotional frameworks and deal requirements, to drive operational excellence. Supply Management: Lead assortment planning and ensure consistent product availability across retail partners and distribution channels, aligning supply with demand to optimize sales and customer satisfaction. | |