Senior Thought Leader Liaison - Rare Blood Disorders

Rare Blood Disorders (RBD) - Senior Thought Leader Liaison (TLL)

Why Genentech

We're passionate about delivering on our promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

About the Senior TLL Role:

The Senior TLL role is integral to successfully delivering the Marketing Vision for the Rare Blood Disorders (RBD) Portfolio and future line extensions/ NMEs. The Senior TLL plays a critical role in garnering insights from customers to shape strategy and execution, and develop advocacy with Therapeutic Area Experts (TAEs) to shape market beliefs and behaviors. The Senior TLL will also leverage their strong relationships with our TAEs to connect them with decision makers across Genentech to support our RBD objectives. We are looking for TLLs with the capability to help translate and execute RBD strategies and Squad priorities to local/regional Customer Engagement opportunities within the ecosystems (local field teams). Qualified candidates should have expertise in bleeding disorders or classical hematology or have the ability to get up to speed quickly. Strong candidates will have demonstrated the ability to inspire & influence, show leadership and collaboration skills, be strategic, and be able to thrive in a cross-functional matrixed organization.

• Establish and foster effective partnerships with National and Regional Thought Leaders
• Develop advocacy among National and Regional TAEs to further advance RBD and brand priorities
• Ability to understand, integrate, and synthesize insights across customers, competitors, patient advocacy groups to shape strategic planning and customer impact
• Coordinate and communicate with internal stakeholders (e.g., Commercial leadership, customer engagement roles (field), marketing, medical network, compliance, and legal) to ensure a cohesive and compliant understanding of Therapeutic Area (TA) strategy, priorities, and needs
• Act with urgency to ensure our TAEs are educated on the most up-to-date data and messages for our brands and markets, and compliantly correcting any misperceptions
• Partner with medical team on TAE engagement, especially at conferences
• Compliantly manage fee-for-service activities pertaining to TAE activities (i.e. consulting agreements...etc.)
• Effectively influence customer perception and advocacy for current and future products, and leverages relationships with these customers appropriately to meet the needs of all GNE partners (brand marketing, field, medical, global)
• Actively participate on core Marketing and TLL sub-teams (e.g., advisory board planning/execution, insights, congresses, speaker training for HCP and patient conferences
• Work autonomously to make decisions and act, in close alignment with the full product value proposition and customer positioning
• Accountable for being fully knowledgeable of and compliant with all relevant company policies and procedures, and applicable laws and regulations that govern conduct of GNE activities
• Business travel, by air or car, is regularly required

This is a field based position covering the greater Mid-Atlantic Region. Ideally candidates will live near a major airport somewhere in that region.

Relocation benefits are not provided for this role.

Demonstrates Proficiency within the following Key Competencies

Sr. Thought Leader Liaisons are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.
• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Knowledge/Skills:

• Extensive experience building relationships and advocacy with National and Regional Hemophilia A TAEs, but other therapeutic area experience will also be considered
• Deep knowledge engaging with HCPs, professional societies, and patient advocacy groups
• Ability to educate and challenge TAEs
• Understanding of partners, their roles, and leveraging their expertise to effectively partner, engage, and mobilize key internal stakeholders.
• Ability to articulate business problems and identify solutions
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively for making decisions
• Ability to utilize computer programs to build and share presentations, utilize spreadsheets to decipher important insights, and host virtual meetings with internal stakeholders/customers
• Ability to successfully manage cross-functional projects in collaboration with other internal stakeholders and vendors
• Ability to think with an enterprise mindset
• Ability to influence and inspire individuals and teams across the commercial and medical network, from front-line employees to the executive level
• Ability to flex and thrive in a cross-functional matrix environment
• Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities

Minimum Candidate Qualifications & Experience:

• You hold a Bachelor's Degree
• You hold a minimum of 5 years cross-functional industry experience in life sciences (pharma or biotechnology) or related industry (e.g., payers, health systems), is required

Additional Desired Candidate Qualifications & Experience:

• Graduate Level degree
• Extensive experience influencing customers in a Thought Leader Liaison role
• Bleeding disorders or classical hematology experience preferred, but not required
• Direct or indirect experience shaping or influencing marketing strategies, plans, and tactics
• Proven and thorough knowledge of Commercial issues associated with a highly competitive therapeutic area
• Proven track record of consistent achievement or overachievement in assigned responsibilities, goals, objectives, and any other relevant metrics
• Previous experience building, implementing, and seamlessly executing action plans, programs, and related activities

Location:

• This is a field based position and the ideal candidate can live anywhere in the Mid-Atlantic Region (MD, DC, VA, NC, SC , GA, AL, LA, MS, TN, KY, WV, IN, IL) but proximity to a major airport is preferred due to travel requirements
• Relocation benefits are not provided for this role
• Approximate travel: 50-60%+ overnight travel (including weekends)

This position requires significant driving of a company-provided vehicle as well as prolonged periods of sitting, both of which are part of the essential duties and responsibilities of the role. As a result, Genentech, Inc. (Company) from time to time will check your motor vehicle record for purposes of determining your eligibility for driving a Company vehicle or driving any vehicle on Company business.

The expected salary range for this position based on the primary location of MD, DC, VA, NC, SC, GA, AL, LA, MS, TN, KY, WV, IN, or IL is $159,300 - $295,800. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what's best for them
• Follow the science: I seek answers through experiments, data and debate, and act on facts
• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
• Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty
• Think long term: I choose actions today that benefit future generations

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.