Head of Apparel Marketing, North America

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Head of Apparel Marketing, North America is responsible for leading Marketing strategy, planning, and execution for the category in the US and Canada. You will serve in a leadership role in the North America Apparel organization, driving vision and purpose for the category. You will deliver on brand development and commercial needs for Apparel by connecting to consumers' wants and needs.

MAJOR ACCOUNTABILITIES:

• Serve as the voice of consumers in the Apparel category, identifying unmet consumer needs and how New Balance can address them
• Develop a strategic perspective on the Apparel category, why New Balance resonates as a brand, and how New Balance creates a compelling consumer experience in the category
• Create innovative marketing plans that connect strategic intent to tactical execution, focusing investment on the most relevant seasonal products
• Contribute to cross-functional strategic initiatives in North America on behalf of Apparel and Marketing
• Lead delivery of Marketing inputs in the Go to Market (GTM) process each season
• Partner with Direct to Consumer (DTC) and Wholesale teams to prioritize Marketing plans within New Balance and multi-brand retail environments

REQUIREMENTS FOR SUCCESS:

• 10+ years of increased responsibility in Marketing roles
• Consumer-facing experience in Apparel category
• Demonstration of strategic development and translating strategy into action
• Passion for sports and sports culture
• Successful track record of managing and developing team members
• Expertise in cross-functional leadership and influence
• Excellent persuasive presentation and written skills

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.