DIGITAL MARKETING BRAND MANAGER - 69444

Executive Service

For more information, visit the link below:
https://www.tn.gov/content/dam/tn/environment/job-announcements-/executive-service/00009887_tsp_digital_mktg_brand_mgr_tdec-job-opp_es.pdf

Who we are and what we do:

The Department of Environment and Conservation exists to enhance the quality of life for citizens of Tennessee and to be stewards of our natural environment Our Department is committed to providing a cleaner, safer environment that goes hand--In-hand with economic prosperity and increased quality of life in Tennessee.

We deliver on our mission through managing regulatory programs that maintain standards for air, water and soil quality while providing assistance to businesses and communities in areas ranging from recreation to waste management. We manage the state park system and programs to inventory, interpret and protect Tennessee's rich natural, historical, and archaeological heritage. From its beginning in 1937, Tennessee State Parks were established to protect and preserve Tennessee's unique natural, cultural, and historic resources. The public interest has also been served by a variety of benefits for citizens and communities produced by our state park system, promoting stronger communities and healthier citizens across the state through diverse resource-based recreation while conserving the natural environment for today and tomorrow - preserving authentic Tennessee places and spaces for future generations to enjoy. As stewards of the resources in our parks, we seek to manage Tennessee's state parks to preserve and protect valued resources and provide a balance of services and benefits for the enjoyment of the people.

Job Overview:

Our team is seeking a Digital Marketing Brand Manager to strengthen revenue growth, engagement and guest experience through creative content, park staff support, and digital marketing initiatives.

Key Responsibilities:

• Create impactful digital content for social media, email, and campaigns while ensuring brand consistency.
• Manage website updates to ensure an optimal user experience.
• Collaborate with park staff statewide to provide digital marketing support from Canva training to website updates to social media strategies - enhancing revenue growth, engagement and guest experience
• Provide timely digital marketing support for emergencies, urgent announcements and visitor communication needs.
• Track and analyze key digital marketing metrics to measure success.
• Support optimization of our digital marketing assets and tools, including CrowdRiff, Emma, MediaGraph, Meta Business Suite, ReviewPush, Sprout Social and YEXT.
• Champion accessibility and inclusivity in digital content and campaigns to reach all Tennesseans and visitors.
• Pitch creative ideas to keep Tennessee State Parks top-of-mind for visitors.
• Stay current on digital trends to enhance engagement and guide improvements.

Minimum Qualifications:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field. 3+ years of experience in graphic design, content creation, and marketing. Applicants will need to present graphic design and creative portfolio in application or upon interview acceptance. Proficiency in Adobe Creative Suite (especially Photoshop), Canva, Emma, Google Analytics, Meta Business Suite, and Sprout Social. Experience in hospitality, tourism, or outdoor recreation is a plus.

Pursuant to the State of Tennessee's Workplace Discrimination and Harassment policy, the State is firmly committed to the principle of fair and equal employment opportunities for its citizens and strives to protect the rights and opportunities of all people to seek, obtain, and hold employment without being subjected to illegal discrimination and harassment in the workplace. It is the State's policy to provide an environment free of discrimination and harassment of an individual because of that person's race, color, national origin, age (40 and over), sex, pregnancy, religion, creed, disability, veteran's status or any other category protected by state and/or federal civil rights laws.