Shopper Marketing Analyst

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

The Digital & Ecommerce Marketing Specialist supports the on-going growth of digital and ecommerce marketing. This person is responsible for supporting the Shopper Strategy and Engagement team across retail and ecommerce in ecommerce content deployment, analytics and reporting for the Barilla & Wasa Brands. This role will work closely with the brand, shopper marketing and digital teams to ensure that in-market content represents brand positioning and best in class content examples across key Retailers like Amazon, Walmart and Kroger. The role will also have exposure to Shopper Marketing campaign development and execution inclusive of digital/retail media.

* Collaborate with Barilla & Wasa Brand teams as well as the Consumer Engagement team (specifically Digital Content Professional) to ensure content is current, consistent and best in class.
* Stay current on any new studies on effectiveness/sales results to ensure that Barilla is following Best in Class practices
* Consistent review and optimization of content health scores for key retailers
* Work with agency partners to ensure they are aware and have access to appropriate content
* Collaborate with Shopper Marketing, Ecommerce and retailer teams to ensure that content for retail customers is optimized
* Work closely with the Marketing Services team to ensure POS/display images are current and accessible
* Maintain updated ad packaging images outside of main syndication platforms
* Utilize Nielsen and other data sources as needed to understand the impact of in-market activation
* Other duties as assigned.

* Bachelor's degree required.
* 2+ years Marketing, Digital Marketing, or Analyst experience required
* Previous Experience working across Digital Media and Ecommerce a plus
* Experience working with Nielsen Data and Data Analysis preferred
* Project management skills, experience managing multiple projects.
* High energy, strong communication and interpersonal skills to function effectively in a team environment.
* Commitment to results; ability to incorporate new learning into existing plans and act decisively.
* Strong ability to work in teams and build good working relationships
* Proficient in Microsoft Office (Word, Excel, PowerPoint)
* Hybrid role: 70% in office & 30% remote
* Ability to travel - as needed

As of the date of this posting, the estimated pay range for this role is $65k-$68k. The actual pay for the position will be determined by various factors, including but not limited to job-related experience, skills, education, location, and internal equity. This range may be subject to change over time.

Barilla strives to provide you and your family with a wide range of benefit options to support your overall health and financial wellbeing needs. This position does qualify for benefits to include medical, dental and vision insurance, paid time off, 401(K) plan with company match, life and disability plans, and employee assistance program.

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.