Sr Market Intelligence & Engagement Specialist

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Job Description

The Market Intelligence and Engagement Specialist is responsible for supporting strategic insights, managing industry events, and leading customer engagement initiatives based on ALB Commercial & Marketing organization goals and priorities, and also by aligning with ALB Corporate market communication & branding strategy. This position requires 3 days in the Charlotte office per week.

Key Responsibilities Include:

Market Intelligence collection and sharing:

• Produce and distribute weekly/bi-weekly headlines summarizing critical developments in the company's markets, customers, and competitors.
• Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates.
• Provide concise, actionable insights derived from weekly updates to support decision-making processes.
• Maintain an organized repository of market intelligence resources for internal use.
• Gather market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions.
• Working with the data science team, develop processes to leverage AI tools and technologies to build comprehensive market intelligence reports, identifying key insights and trends more efficiently.

Voice of Customer (VoC) Initiatives support:

• Support the process of Designing and executing VoC surveys to gather actionable feedback from customers that meet the needs of business.
• Analyze survey results and collaborate with cross-functional teams to improve products, services, and customer experiences to advance ALB's market-backed approach.
• Maintain a robust VoC program to ensure continuous improvement in customer engagement.

Tradeshow and Event Management support:

• For tradeshows - support to plan, coordinate, and execute trade shows, conferences, and other events to showcase the company's products and services to meet the business needs and priorities based on Commercial & Marketing team's goals.
• Manage event budgets, logistics, vendor relationships, and on-site operations, as focal point from Business.
• Summarize and share ROI from tradeshow and events.
• Work and collaborate with corporate marketing communications team to ensure brand consistency and impactful customer experiences at all events.
• Secure speaking opportunities and coordinate with the executive administrator customer meetings at the event for executive leadership.

Digital Marketing and Engagement:

• Partner with the Go-to-market manager, sales and marketing Communications in the development and execution of digital marketing plans to promote events, trade shows, webinars, and educational campaigns as focal point from business - representing commercial & marketing team's needs and goals. Work and collaborate with corporate marketing communications team to develop and manage targeted online advertising, email marketing, and social media campaigns to drive attendance, engagement.
• Manage all post-nurturing campaigns for opportunity pipeline development, customer engagement and retention.
• Summarize and share ROI from digital marketing activities.
• Utilize analytics tools to track the success of campaigns and digital marketing tactics to optimize performance, and report outcomes to stakeholders.
• Collaborate with corporate marketing communications team for the design and distribution of promotional materials for events and webinars.
• Coordinate webinar logistics, including platform management, speaker preparation, and post-event follow-ups.

Stakeholder Collaboration:

• Partner with ALB internal teams such as sales, marketing, product management, corporate communication team, regulatory product stewardship team, government/external affairs team and R&T team, to align market intelligence efforts with business objectives.
• Act as the focal point of contact for external partners, vendors, and industry organizations for tradeshows and event management, based on the alignment with corporate communication team.

Qualifications for Market Intelligence and Engagement Specialist

The ideal candidate for the Market Intelligence and Engagement specialist role will bring a combination of strong market research skills, digital marketing expertise, and event management experience. They will be adept at driving strategic insights and engaging customers to enhance organizational decision-making, improve brand visibility, and optimize customer satisfaction. The following qualifications are essential:

Education & Experience:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
• 5-7 years of experience in market intelligence, digital marketing, event management, or a related field, preferably within a commercial B2B environment, ideally in the chemical industry or a similar sector.
• Proven experience in executing market intelligence initiatives, conducting competitive analysis, and synthesizing data into actionable insights.
• Hands-on experience in digital marketing campaigns, including SEO, online advertising, email marketing, social media strategies, and analytics tools.
• Extensive experience in planning, coordinating, and executing trade shows, conferences, and corporate events.
• Experience managing Voice of Customer (VoC) programs, including survey design, data analysis, and collaboration with cross-functional teams to drive product and service improvements.

Key Skills & Competencies:

• Market Research Expertise: Ability to monitor industry trends, analyze market data, and provide concise, actionable insights to senior leadership. Familiarity with AI tools and technologies to enhance market intelligence gathering and reporting.
• Digital Marketing Proficiency: Strong knowledge of digital marketing tools and platforms such as Google Analytics, MCAE, SFDC, social media platforms, and email campaign management tools.
• Event Management: Solid experience in event logistics, vendor management, budget oversight, and ensuring seamless execution of high-profile industry events. Ability to maintain high brand standards and customer experience at all events.
• Customer Engagement: Expertise in designing and executing surveys and gathering feedback to inform business decisions. Ability to establish strong customer relationships and drive continuous improvements based on VoC data.
• Cross-Functional Collaboration: Ability to partner with teams across sales, marketing, communications, product management, and R&D to align market intelligence efforts with business strategies. Strong interpersonal skills to act as the main point of contact for external partners, vendors, and industry organizations.
• Communication Skills: Strong verbal and written communication skills to create clear, concise reports, marketing materials, and customer-facing content. Ability to present data-driven insights to stakeholders effectively.
• Analytical Abilities: Ability to use analytics tools and market research methodologies to evaluate trends, measure campaign performance, and optimize strategies for greater impact.

Technical Skills:

• Proficiency in CRM software (Salesforce, HubSpot) and marketing automation tools.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) and AI-powered analytics platforms to generate market insights.
• Comfortable with content management systems (CMS) and event management platforms (e.g., Cvent, Eventbrite).

Personal Attributes:

• Strategic Thinker: Ability to anticipate market trends, foresee challenges, and develop innovative strategies to position the company effectively in the marketplace.
• Detail-Oriented & Organized: Ability to manage multiple projects simultaneously with a focus on accuracy and high-quality execution.
• Proactive & Results-Driven: Demonstrates a proactive approach in gathering insights and driving initiatives that enhance customer engagement and brand visibility.
• Team Player with Leadership Potential: Strong collaboration skills and the ability to lead initiatives across departments, while also working independently to manage key responsibilities.

This role requires a candidate who thrives in a fast-paced environment, is highly organized, and can manage a variety of initiatives simultaneously. The successful candidate will be an integral part of the team, driving key insights, enhancing customer relationships, and promoting the company's brand at industry events.

Benefits of Joining Albemarle

• Competitive compensation

• Comprehensive benefits package

• A diverse array of resources to support you professionally and personally.

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.