Associate Director, Marketing: Continuing Student Communications

Georgia State University
70,000
tuition assistance
United States, Georgia, Atlanta
1 Park Place (Show on map)
Jul 10, 2025
Description : Associate Director for Continuing Student Communications Admissions Georgia State University (GSU) is seeking a strategic and experienced Associate Director for Continuing Student Communications to lead student-focused marketing efforts across digital channels. Reporting to the Director of Enrollment Management Communications, this role plays a key leadership role in developing and executing targeted communications to enhance student engagement, retention, and success. The Associate Director will serve as the Salesforce Marketing Cloud expert for the Division of Enrollment Management and Student Success, using the platform to design, deliver, and optimize multichannel marketing campaigns. This role requires a strong blend of platform expertise and marketing strategy, ensuring every communication aligns with institutional goals and resonates with the student audience. WHAT MAKES THE ADMISSIONS DEPARTMENT A GREAT PLACE? Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners Professional development opportunities and mentorship A rapidly growing center within an academic setting HERE IS WHAT YOU WILL DO Examples of Duties include: Lead the development and execution of comprehensive communication strategies to support student retention and success, with a focus on email and digital marketing through Salesforce Marketing Cloud. Act as the division's primary Salesforce Marketing Cloud expert, managing the full campaign lifecycle including data integration, segmentation, design, deployment, and performance analysis. Build and manage segmented email audiences based on student demographics, academic standing, engagement patterns, and other key attributes. Analyze and report on campaign performance metrics such as open rates, click-through rates, and engagement levels; use data-driven insights to recommend optimizations. Collaborate with academic departments, student support services, and campus engagement teams to ensure messaging is accurate, timely, and aligned with institutional priorities. Guide content strategies for email, social media, and other digital platforms to highlight academic resources, campus events, deadlines, and support services. Provide training and consultation to staff and campus partners on effective communication practices and platform usage, with a focus on marketing goals. Supervise the Public Relations Coordinator, including oversight of HR functions such as hiring, performance reviews, training, and staff development. Maintain compliance with university branding, accessibility standards, and all applicable policies and regulations. Stay current on digital marketing trends and Salesforce Marketing Cloud innovations, continuously improving outreach strategies and execution. Disclaimer : This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor. Qualifications : Minimum Hiring Qualifications: Bachelor's degree in marketing or related field and five years of related experience. Preferred Hiring Qualifications: Demonstrated expertise with Salesforce Marketing Cloud, including audience segmentation, content design, automation, and analytics Strong communication, interpersonal, and organizational skills Proven experience leading digital marketing campaigns with measurable outcomes Ability to effectively collaborate across departments in a fast-paced environment Commitment to student success Department : Admissions Location : Atlanta Campus Shift : M-F 8:30 AM - 5:15 PM Salary : 70,000 FLSA Status : Exempt Job Type : Full Time (Benefits Eligible) Job Posting : 07/10/25, 12:46:34 PM Closing Date : 07/25/25, 3:59:00 AM Special Instructions : To be fully considered for this position all candidates must submit the following at the time of submission: * A complete and accurate GSU application, Resume, Cover Letter (Recommended) Final candidates must provide three professional references. #LI-KH1 Georgia State University Values : COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents USG Core Value Statement : The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Equal Employment Opportunity : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests. Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check : Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security. It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.