New

Brand & Media Experience Lead - Morristown, NJ

Valley National Bank
$110,600.00 - $195,700.00 / yr
paid time off
United States, New Jersey, Morristown
Jul 14, 2025
Back Brand & Media Experience Lead #25-671 Morristown, New Jersey, United States Apply Apply for this job now! Apply Job Overview At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice-building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth-with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US. At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you-working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients-that includes all our associates as well. The Brand & Media Experience Lead will lead the execution of a unified brand experience across physical environments and external media channels. This role is instrumental in shaping how our brand shows up--visually, emotionally, and spatially--across our retail bank branches, corporate offices, employee experience programs, and paid media, including out-of-home (OOH) and print advertising. Expected Work Hours 40 Job Description Responsibilities include but are not limited to: Lead the strategic development of branded experiences across retail branches and corporate offices, ensuring they reflect our values and maintain brand consistency, aligning with the overall brand identity. Collaborate with retail team, design, and facilities teams to guide the signage and environmental branding of physical spaces. Partner with People Resources and Communications to align employee experience touchpoints--onboarding, office culture, events, and recognition--with our brand narrative. Develop employee-facing brand programs and toolkits to bring brand values to life within the workplace. Formulate and implement detailed annual strategic plan for branch brand presence, manage budget and allocate resources effectively across branches. Develop and implement strategies for selecting, creating, and distributing promotional items that align with marketing campaigns and brand identity while creating uniformity within the branch network. Ensure media executions are consistent with the overall brand experience and contextually relevant to their environments (e.g., transit, retail corridors, community hubs). Analyze customer, market, and employee research to uncover insights and pain points that inform experience strategy. Develop experience KPIs and feedback loops to continually optimize both physical environments and brand-driven interactions. Requirements Required Skills: Strong understanding of brand management and visual design principles. Excellent project management, communication, and leadership skills. Strong portfolio or track record of leading physical brand experiences, ideally including retail branches, corporate spaces, or service-oriented environments. Deep understanding of customer behavior, service design, and employee engagement principles. Ability to think strategically and execute tactically in a fast-paced environment. Familiarity with compliance and regulatory considerations in financial marketing. Excellent communication and interpersonal skills, with the ability to effectively communicate with stakeholders. Required Experience: Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 7 years experience in Branding, Marketing or a similar role. Preferred Experience: Master's degree in Marketing or Business Administration. Full-time/Part-time Full-time FLSA Exempt Location(s) Morristown , New Jersey , United States Total Rewards Summary We provide a comprehensive and competitive total rewards package including base salary determined by factors such as the role, relevant experience, skill set, and geographical location. Eligible positions may also be eligible to receive commission-based compensation and/or discretionary incentive compensation, which may be awarded as cash or forfeitable equity, recognizing individual performance and contributions. In addition to financial compensation, we offer a robust suite of benefits tailored to meet diverse employee needs based on eligibility criteria. These include comprehensive health care and insurance plans, retirement savings options, tuition and adoption reimbursement programs, paid time off, mental health support, and other valuable benefits programs. Further details regarding total compensation and benefits will be shared during the hiring process. Job Details Pay Range Pay Range The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay. The actual pay rate will depend on the person's qualifications and experience. $110,600.00 - $195,700.00 / year Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.