Sr. Marketing Recruiter

The Hubbard School of Journalism and Mass Communication at the University of Minnesota Twin Cities seeks an experienced marketing and recruitment professional to support the growth of its Professional Master's in Strategic Communication program. This position works in close partnership with, and under the guidance of, the program's Academic and Outreach Directors to lead communications, marketing, and recruitment and admission strategies.

The role is responsible for designing and implementing outreach initiatives, managing prospective student engagement, and supporting enrollment goals. Key responsibilities include developing content for digital platforms, maintaining the program website, and contributing to Strategic Communication Hub activities in collaboration with internal stakeholders.

The ideal candidate is a strategic thinker with strong storytelling skills and a stakeholder-focused mindset who thrives with a high degree of independence and enjoys executing on projects. The position offers a hybrid work schedule, with 1-2 days per week on campus. Some weeks may require additional in-person presence based on program needs.

APPOINTMENT DETAILS

This is a 80% -time (32/hours week) 12-month annually renewable Academic and Professional Administrative (P&A) appointment located on the Twin Cities East Bank Campus. This position is eligible for hybrid work; in-person work will be required depending on School activities. The position reports directly to Hubbard School Outreach Director.

PRINCIPAL DUTIES AND RESPONSIBILITIES
Content Creation: 40%

• Design, develop, and implement a broad range of marketing content to support the program's strategic communication goals, ensuring alignment with Hubbard School branding and messaging standards.
• Create recruitment-focused materials for print, web, email, and digital platforms with a consistent and effective messaging voice.
• Produce and update multimedia promotional assets, including blogs, graphics, videos, and interactive content, based on marketing trends and audience engagement insights.
• Collaborate with the Office of Distributed Learning to align marketing strategies and outreach activities across platforms.
• Maintain and regularly improve key pages on the Professional MA in Strategic Communication website, implementing imaginative technical solutions and content updates as needed.
• Plan and execute targeted email marketing campaigns using Slate Deliver, including content calendars, segmentation strategies, and performance tracking.
• Participate in Backpack student advertising agency meetings and partner with student teams to create dynamic, brand-consistent content for social media platforms such as Facebook, LinkedIn, and YouTube.
• Monitor social media engagement and analytics; adjust content strategies in response to audience behavior and marketing trends.
• Support content and communications for Strategic Communication Hub events, research projects, and outreach initiatives.
• Assist in the design and implementation of a monthly e-newsletter via Constant Contact to engage current students, alumni, faculty, and prospective applicants.
• Contribute to special communication projects requiring both technical know-how and creative problem-solving, adapting to evolving program needs.
• Oversee external vendors (e.g., designers, communications consultants), ensuring deliverables reflect branding priorities, remain on schedule, and stay within budget.

Recruitment and Admissions: 25%

• Serve as the lead contact for prospective students, providing individualized, high-touch advising to support application completion and enrollment.
• Organize and execute prospective student visits, both individual and group-based, in collaboration with Hubbard School faculty, staff, and the student Ambassador program.
• Design promotions for and represent the program at Twin Cities and greater Minnesota recruitment events and career fairs, promoting the program's value and brand with professionalism and consistency.
• Evaluate application materials and provide informed recommendations for admission and merit-based scholarships, using both academic criteria and recruitment goals.
• Refer prospective and admitted students to relevant University offices for support in areas such as financial aid, scholarships, and onboarding.
• Partner with faculty, alumni, and advisory board members to continuously evolve recruiting strategies and extend outreach through employer partnerships and community engagement.

Program Marketing and Promotion: 25%

• Design and lead targeted recruitment campaigns-including email, text, and phone strategies-using best practices in audience segmentation and personalized outreach.
• Plan, implement and manage data-driven recruitment strategies through CRM platforms (Slate, Salesforce), providing real-time insight into applicant behavior, funnel trends, and campaign effectiveness.
• Lead "nudging" initiatives that creatively engage prospective and admitted students, driving action through compelling messaging and timely follow-ups.
• Design promotions for and represent the program at Twin Cities and greater Minnesota recruitment events and career fairs, promoting the program's value and brand with professionalism and consistency.
• Execute coordinated yield efforts, including personalized communication and branded swag distribution to strengthen engagement and enrollment outcomes.

Event Support: 10%

• Coordinate, promote, and provide logistical support for monthly virtual information sessions tailored to prospective students.
• Schedule and organize personalized campus visits, ensuring a welcoming and informative experience.
• Plan and implement a large-scale visit day for prospective students each fall and spring, collaborating with internal stakeholders to showcase the program.
  

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, media, or a related field, plus at least four (4) years of relevant experience.
• Exceptional communication and presentation skills, including writing, proofing and editing skills, particularly within digitally focused environments.
• Ability to build strong working relationships with internal and external partners, including program leadership, distributed learning staff, and vendors.
• Experience using email marketing platforms and/or customer relationship management (CRM) systems.
• Proven ability to work independently, take initiative, and collaborate effectively with diverse stakeholders.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines with attention to detail.
• Demonstrated commitment to accessibility and inclusive practices.

Preferred Qualifications

• Master's degree in Strategic Communication or a related field.
• At least three (3) years of experience in marketing, strategic communications, editorial strategy, and content amplification.
• Experience in admissions or student recruitment.
• Proven ability to create and manage content across multiple marketing and recruitment channels.
• Familiarity with digital asset management tools and best practices for organizing content.
• Working knowledge of content management systems, databases, and digital publishing tools.
• Experience using analytics to assess and improve content performance and engagement.
• Experience with Slate CRM or similar CRM technology in a higher education setting.

The Hubbard School of Journalism and Mass Communication is the second-largest undergraduate major-serving unit in the University of Minnesota's College of Liberal Arts and is accredited by the Accrediting Council for Journalism and Mass Communication. In 2025-26, the School expects to serve nearly 1,000 undergraduate, professional, and graduate students in its degree granting programs. The Hubbard School offers majors in Strategic Communication - Advertising and Public Relations, Professional Journalism, and Media and Information; and minors in Media and Information and Digital Media Studies. The Hubbard School offers an academic M.A. and Ph.D. in Mass Communication and a Professional M.A. in Strategic Communication.

Housed in Murphy Hall, a state-of-the-art facility for teaching and research of journalism, strategic communication, and emerging media studies, the Hubbard School is home to the Silha Center for the Study of Media Ethics and Law, the Minnesota Journalism Center, the Hubbard Digital Studios, and the Digital Information Research Center/Sevareid Library. Hubbard facilities also include the Murphy Hall conference center, multimedia classrooms, and psychophysiological communication research labs, and a focus group room, which is used to support graduate-level experimental research. For further information, please visit the Hubbard School of Journalism and Mass Communication's website, at: https://cla.umn.edu/hsjmc

About the College of Liberal Arts
Home to the arts, social sciences and humanities disciplines and programs, the College of Liberal Arts is the largest college in the University of Minnesota and comprises 31 academic departments, and over 20 interdisciplinary research centers and administrative/support units. CLA has over 1,300 faculty and staff spanning research, teaching, advising, outreach, and administrative functions. CLA units reside in over twenty buildings on the East Bank and West Bank of the Twin Cities campus. CLA enrolls nearly 13,000 undergraduate students, over 40% of the undergraduate enrollment on the Twin Cities campus, 1,400 graduate students, and has an annual all-funds budget of $290 million.

CLA is a destination for curious, compassionate individuals who are committed to making our increasingly interdependent and diverse global community work for everyone. That foundational commitment begins in our CLA Constitution. CLA is committed to increasing enrollment of underrepresented and under-resourced students, diversifying our faculty across all disciplines, recruiting, and retaining a diverse staff, and promoting the expression and exploration of diverse perspectives and viewpoints-so that we all gain the background knowledge and analytical skills we need to understand and respect differences.

Diversity, Equity, and Inclusion in CLA
Working in CLA

Pay Range: $55,000-65,000 for 80% position; depending on education/qualifications/experience

Time Appointment Category: 75%-100% Appointment (If job description above does not specify appointment or expected weekly hours, assume a 100% appointment.)

Position Type: Civil-Service & Non-Faculty Labor Represented Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

While our salary ranges provide a framework, it is important to note that most of the time, the initial pay may not reach the maximum of the range. This approach ensures that compensation reflects the value and unique contributions of each candidate while maintaining equity within our organization. As part of our commitment to fair and equitable compensation, please be aware that the salary offered to incoming candidates will be based on their individual credentials and experience.

A completed application will include:

• Resume
• Cover letter .

Review of applications will begin July 1. This position will remain open until filled.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).