Search Engine Optimization Content Strategist

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The SEO Content Strategist is a content and copywriting-focused role that supports the expansion of the organic reach for the Bloomingdale's website. The SEO Content Strategist will be involved in the creation of SEO content and copy across many different verticals and families of business and the maintenance and optimization of our website, primarily through the deployment of page optimizations to our website using our internal content management system (CMS).

The primary responsibility will be copywriting, with an expectation of being able to both write original copy and edit the copy of vendors. All copy should be both optimized for search engines as well as speak to the Bloomingdale's customer, with a focus on writing and editing elevated copy that meets the internal Bloomingdale's copywriting style guide. This role supports the complete cycle of content development, and the SEO Content Strategist will also be expected to conduct keyword research to build copy briefs, to provide strategic direction to their copywriting or the copywriting of others.

Training and process documents will be provided to help familiarize the candidate but strong attention to detail and an ability to follow processes will be required. In addition to the SEO department, the SEO Content Strategist will also work with other members of the Bloomingdale's Site, Marketing and Merchandising divisions, as well as outside vendors and agencies.

Essential Functions

• Copywriting for key landing pages, ensuring that all copy and optimizations adhere to SEO best practices and follow the internal Bloomingdale's copywriting style guide.
• Reviewing the content output of our agency vendors, independently editing their content and providing feedback.
• Implement optimizations and copy on landing pages using our CMS (Content Management System).
• Strategic review of Bloomingdale's SEO performance data using sources like Google Search Console and Adobe Analytics to identify new content opportunities.
• Conduct keyword research using tools like Google Keyword Planner and SEMrush.

Qualifications and Competencies

• We encourage candidates with either a bachelor's degree or equivalent work experience in a related field to apply
• 3-5 years related experience
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Strong editorial and copywriting skills
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Ability to think creatively, strategically, and technically.
• Understanding of websites, text editors and spreadsheet creation
• Ability to work a flexible schedule based on department and Company needs

Essential Physical Requirements

• Requires prolonged periods of sitting, with occasional standing
• Occasionally requires walking, bending, reaching, hearing, and talking
• Continuous use of computers and other office equipment
• Frequently lift/move up to 25 lbs.

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. - including Macy's, Bloomingdale's, and Bluemercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.