Marketing Specialist

SUMMARY

The Marketing Specialist will play a key role in supporting the execution of integrated marketing programs across Pelican's B2B and B2C divisions. Working closely with cross-functional teams, this individual will help drive product launches, digital campaigns, content development, event support, and brand initiatives.

This is a hands-on role ideal for someone who is detail-oriented, creative, data-driven, and passionate about brand storytelling and customer engagement.

DUTIES AND RESPONSIBILITIES

Campaign & Content Development

• Assist in planning, developing, and executing multi-channel marketing campaigns across digital, social, email, and traditional platforms.
• Coordinate the creation and distribution of marketing collateral, promotional materials, product sheets, presentations, and internal tools.
• Support content development for the website, blog, email, product pages, and landing pages, collaborating with internal creative teams and external partners.

Product & Brand Marketing

• Support product marketing initiatives, including launches, packaging updates, and promotional campaigns.
• Help ensure consistency in brand messaging and visual identity across all customer touchpoints.
• Coordinate the creation and distribution of partner-ready launch kits including product positioning, imagery, technical specifications, and promotional guidelines.

Event & Tradeshow Coordination

• Help with the planning and execution of trade shows, industry events, and customer-facing activations.
• Manage logistics, asset preparation, and post-event follow-up for lead generation and brand engagement.

Digital & Social Media Support

• Support social media content planning and community engagement across key platforms (LinkedIn, Instagram, Facebook, etc.).
• Collaborate with digital marketing teams to support SEO/SEM initiatives, paid media, and campaign performance tracking.

• Channel Partner Support

• Serve as the go-to marketing contact for channel partners across Commercial, Consumer, and Government segments.
• Maintain a content library of product collateral, sales tools, and brand assets for partner use.
• Provide proactive communication on new product launches, campaigns, and marketing programs.
• Support execution and tracking of co-op marketing programs, ensuring partner activities align with Pelican's brand and messaging standards

Analytics & Reporting

• Track performance of campaigns and marketing initiatives using tools like Google Analytics, CRM reports, and dashboards.
• Assist in compiling reports and providing insights to optimize future marketing efforts.

MINIMUM QUALIFICATIONS

• 3+ yrs experience in marketing for corporate organizations with consumer presence
• Excellent written and verbal communication skills
• Collaborative mindset and a willingness to jump in and contribute across marketing functions
• Must be organized, accurate, deadline and detail oriented.

PREFERRED QUALIFICATIONS

• Bachelor's Degree in Marketing, Communications, Business or related field

• Working proficiency of Microsoft 365, SharePoint, intranet platforms, web-content tools
• Working proficiency of Project Management Software and Content Management Systems (CMS)
• Familiarity with Adobe Creative Cloud: Photoshop, Illustrator, & InDesign
• Prior experience supporting manufacturing, operations or logistics industry clients.

ADDITIONAL INFORMATION

• Actively supports and complies with Pelican's objectives, guidelines and commitment to Quality and Safety, with an emphasis on continual improvement.
• Must be able to interact effectively and cooperatively with employees at all levels.
• Must have the ability to complete assignments within the timeframe specified by the Manager.
• Must be flexible regarding working hours. Must be able to work evenings and weekends, with or without advanced notice.
• Must be able to operate in a fast-paced environment and handle multiple projects simultaneously.
• Emphasizes ethical leadership and decision-making to protect Pelican's brand and reputation.
• Must be able to travel, nationally and internationally, as necessary.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds.

Compensation & Benefits:
Our compensation reflects the cost of labor across severalU.S. geographic markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The annual U.S. pay range for this positionis listed below. Paywithin this range varies by work locationand may also depend on your qualifications, job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits, including paid time off, 10 paid holidays per year, medical/dental/vision insurance, company-paid life and disability plans, and matching 401k to eligible employees.
Pelican Products, Inc. is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.