Associate Director, Social Media, Vanity Fair

Location:

Vanity Fair is seeking an Associate Director of Social Media to oversee the VF social team, set high-level social platform strategy, identify emerging opportunities, and participate in daily social posting. This role reports to Vanity Fair's global director of audience development, and will work closely with video, analytics, editorial, legal, research and commercial teams. Along with a passion for storytelling, obsessive knowledge of entertainment and pop culture, and attention to detail, the candidate should have a deep knowledge of social media trends and platforms. This role is intended for someone with strong writing skills, experience with live event coverage, and enthusiasm about joining a leading cultural brand. This is an in-office role based in New York City.

Primary Responsibilities:

• Take strategic ownership of VF's social platforms, guiding high-level strategy to increase traffic, revenue, and subscriptions

• Contribute to daily posting and account management across TikTok, Instagram, Facebook, X, Reddit, Bluesky, and more

• Collaborate with video team on social video strategy; including creating new social-first franchises, reporter-led social video, red-carpet video capture, and more

• Understand and hone the Vanity Fair editorial voice

• Manage junior social team member

• Collaborate with editors, reporters, legal team, and designers to develop content packages that are optimized for social; including optimizing social headlines, creating launch plans, and more

• Ensure that Vanity Fair is an early innovator on emerging platforms and stays abreast of the latest social-media trends

• Advise senior leadership on and execute social best practices for Vanity Fair's tentpole events, including Hollywood Issue, the VF Oscar Party, and other awards shows

• Liaise with studios, publicists, and more to promote film & TV first looks, cover stories, and more

• Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions

Desired Skills and Qualifications:

• 8+ years of experience in social media, preferably in an editorial or audience development capacity

• Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more

• Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more

• Experience capturing social video and interviews, particularly on red carpets

• Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences

• Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment

• Outstanding organizational skills, focus, and attention to detail

• An interest in pop culture, Hollywood, and news/politics

• Must complete an edit test

The expected base salary range for this position is from $101,000-$129,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.