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Director, Paid Search

Mindshare
dental insurance, paid time off
United States, New York, New York
175 Greenwich Street (Show on map)
Jun 10, 2025
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary & Impact As a Director of Paid Search, you will invent, develop, and run effective delivery strategies based on our client's business objectives, and improve the career paths of supporting staff in our wider digital community. You will develop and manage effective delivery strategies based on known clients' business objectives and carefully manage client expectations and communication throughout the engagement. You will help ensure the search product is delivered in a professional and comprehensive form with insights and recommended actions. You will also help improve processes to streamline operations, improve performance and maximize team output. Key Responsibilities Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category, ensuring all search deliverables are met on time and of the highest quality. Develop strong relationships with the search community, vendors, Group Directors and Digital Leads. Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews. Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification. Lead the team to achieve targeted performance KPIs and provided assistance, including optimizations and campaign troubleshooting. Train, develop and support your team effectively while fostering teamwork that drives motivation and retention. Participate in Agency / departmental task forces, project work and new business for organizational impact. Requirements Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. 7+ Years experience working with Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor). Fortune 100 client-facing strategic experience preferred. Ability to think strategically and drive solid results to grow the business. Strong data analytics and strategy background. Prior experience managing a team is an absolute must; demonstrating the ability to nurture junior members of a team and serve as a mentor. Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork. Exhibit passion through appropriate participation in team, agency, and industry initiatives. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration atLeave.Administration@groupm.comor call (212) 297-8507 and let us know the nature of your request and your contact information. The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted