Segment Marketing Manager

WORK SHIFT:

JOB DESCRIPTION:

The Cambro Segment Marketing Manager will be responsible for developing, managing, and executing the marketing strategy and activities for Cambro's Non-Commercial Market Segments, including K-12 Schools, Healthcare, and Colleges and Universities.

ESSENTIAL JOB FUNCTIONS

• Develop and implement marketing activities for all products that fall within assigned market segments throughout the product lifecycle; develop marketing campaigns, training materials, and sales collateral to support Non-Commercial Market Segments.
• Responsible for strategic planning and project management, including financial budget responsibility for segments managed.
• Actively participate in segment/trade associations and industry groups; responsible for marketing communication strategies and training for industry events; plan and attend trade shows, and plan and participate in virtual events.
• Develop training collateral, videos, and online training modules; conduct Sales, Customer Service, and Customer-focused training via in-person, virtual presentations, and webinars.
• Work collaboratively with Sales Managers and New Product Development to identify specific market needs and trends, product solutions, and sales opportunities for new products and/or existing products. Concept, write, and execute supporting marketing communications, sample kits, packaging, videos, and training materials for new and existing products within assigned categories.
• Work collaboratively with the Digital Marketing team on marketing campaigns and new product launches, to ensure timely and consistent messaging on blogs, videos, testimonials, and social media platforms.
• Complete detailed market research and sales analysis to identify specific market demands and customer needs; keep current on industry and market segments trends.
• Work collaboratively with Marketing Managers on various projects and marketing campaigns to support company initiatives.
• Maintain reliable and consistent attendance, including being punctual and dependable, in order to meet the needs of the department and the organization.
• Execute each essential duty satisfactorily in order to perform the job successfully.
• Follows all safety procedures required in the work area, wears PPE as needed, attends all safety meetings, and reports safety issues regarding equipment or unsafe/hazardous conditions.
• Performs effectively as a team member, able to work well with others, open to receiving and giving feedback, and treats everyone with respect.
• Takes ownership of own work and behavior, accepts accountability for own actions, encourages solutions, and communicates status of work/projects.
• Follow all department quality standards/criteria. Raise concerns and issues with the immediate manager.
• Able to understand and demonstrate the Cambro company culture, display company core values (Safety, Quality, Respect, and Service).
• Understands the department's key performance indicators and contributes to achieving these goals both individually and as a team.
• Other duties as needed or required.

ADDITIONAL RESPONSIBILITIES

• Possess a full understanding of all Cambro products, including proper usage and application.
• Must be able to work overtime as needed, remain flexible, and open to possible schedule changes in order to meet business needs.

REQUIRED QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BA or BS with emphasis in Marketing or Communications strongly preferred.
• 3 - 5 years of Marketing experience required.
• Strong written communication skills: creative writing, technical writing, presentation development.
• Excellent presentation skills required, must be able to speak in front of groups as well as on virtual platforms.
• Proven ability to manage projects and financial budgets.
• Detail-oriented; ability to multitask and handle rapidly changing priorities.
• Must possess the ability to accept constructive feedback
• Strong computer skills
• Ability to travel overnight for trade shows and segment events
• Reasoning ability/Communication, both verbal & written

PREFERRED QUALIFICATIONS

• CRM and/or Marketing Automation experience preferred
• Business-to-business marketing experience preferred
• Foodservice Experience a plus
• Certificates, Licenses, Registrations

COMPENSATION RANGE:

$80,000 - $85,000

Salary may vary based on experience.

CAMBRO is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based upon race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic information, military or veteran status, or other characteristics protected by law.