Associate Director, Pre-Launch Operations (NY, 18107)

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Kinesso, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Kinesso has an exciting opportunity for a technically proficient and detail-focused Associate Director, Pre-Launch Operations (Lead Gen & API Integrations). You will be instrumental in the technical setup, rigorous testing, and continuous maintenance of our lead generation platform integrations and campaign operations.

Campaign Implementation & Technical Setup:

• Ability to update and execute the IO (Insertion Order) information into the Lead Gen platform for each campaign, setting up proper day parting and caps.
• Build out the campaign API from provided documentation to ensure seamless data flow.
• Make sure campaign creative and Q&A parameters (fields and values) are properly input into the Lead Gen Platform for vendors to correctly connect to the data.
• Properly track assets and requirements for each campaign in development/launching.
• Build out campaigns within the Lead Gen Platform utilizing current assets.
• Implement proper pacing within the Lead Gen Platform to ensure effective campaign delivery.

Integration & Testing:

• Test the connection to the client CRM to ensure accurate lead data transfer.
• Conduct thorough testing with vendors to validate that the data matches client directives.
• Provide and conduct test responses relating to API connections to confirm proper integration.
• Confirm that mockups are approved by the client before testing with vendors.

Troubleshooting & Documentation:

• Troubleshoot any issues encountered with testing code and platform integrations.
• Source API documentation and maintain a clear understanding of platform functionalities.
• Source query/question/parameter/field information from Agency teams and the Client.

Communication & Collaboration:

• Ability to keep client and agency teams updated on the status of campaigns and any technical roadblocks.
• Speak to vendors regarding optimization strategies and change requests originating from agency/client teams.
• Engage in client meetings relating to campaign setup and technical aspects.
• Organize the delivery of feedback loops for pacing and optimization efforts.

Asset & Reporting Support:

• Generate mockups based on current requests for both active and potential campaigns.
• Ability to generate creative edits as requested based on mockups or during campaign builds.
• Implement campaign updates within Asana and SharePoint for internal tracking and communication.
• Generate customized decks for new business pitches and internal reporting needs.

• Proven ability to work with and understand API integrations and data transfer protocols.
• Experience with lead generation platforms and CRM systems.
• Strong technical aptitude and problem-solving skills, with the ability to troubleshoot technical issues independently.
• Excellent attention to detail and a commitment to accuracy.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Effective communication skills, both written and verbal, with the ability to explain technical concepts clearly.
• C# .NET Core- for backend API or integration-related tasks
• MySQL- for backend data management and lead storage
• Redis- for caching or real-time data optimization
• OpenSearch- for advanced search and analytics on lead or campaign data
• Familiarity with project management tools like Asana and document sharing platforms like SharePoint.
• KINESSO does not require candidates to have a college degree

• Ideally 2-3 years of experience in digital ad operations or a related technical role, with a focus on lead generation processes.
• Experience working directly with advertising vendors and clients.
• Understanding of digital advertising metrics and campaign performance tracking.

DO NOT OVERWRITE BELOW

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.