Assistant Director, Digital Marketing & Communication

WSU Tech is seeking a skilled and strategic marketing professional to serve as the Assistant Director of Digital Marketing and Communications. This role is responsible for leading the college's digital marketing, advertising, email, and social media efforts while overseeing a small team focused on building brand awareness, driving enrollment, and supporting institutional initiatives.

• Compensation: $58,926.40
• Worksite Location: Varies

Overview / Job Summary:

The Assistant Director will collaborate across departments to deliver effective, data-informed campaigns that align with WSU Tech's mission and goals. This position requires someone who can think strategically, execute efficiently, and lead with clarity while balancing high-level planning with hands-on implementation.

Your day-to-day responsibilities will vary, but are not limited to:

• Own and lead digital and social media marketing and advertising efforts across various platforms, including paid social, display, and retargeting campaigns.
• Own and lead strategic email communication plans, including audience segmentation, automation, content planning, and performance analysis.
• Manage and grow WSU Tech's organic social media presence across all owned channels, ensuring a consistent voice, timely content, and alignment with institutional goals.
• Provide leadership and direction to a small marketing and communications team, including assigning projects, setting priorities, and fostering professional development.
• Collaborate across departments to support enrollment, program launches, events, and college-wide initiatives with integrated marketing efforts.
• Analyze performance data from all digital platforms to inform decision-making and optimize strategy.
• Stay current with industry trends and best practices to keep WSU Tech's marketing competitive and effective.s.

This position is critical in positioning WSU Tech as a leader in higher education and workforce training through innovative digital and social marketing efforts.

Education:

• Associates degree in business, digital marketing or related field required, Bachelors preferred.

Qualifications:

• Two years of experience in paid digital marketing and/or social advertising.
• Strong knowledge of social media platforms, social and digital trends and paid social media and digital advertising strategies.
• Excellent project management skills and ability to manage multiple projects simultaneously.
• Strong communication, interpersonal, and leadership skills.
• Ability to work independently and as part of a collaborative team.

https://wsutech.edu/whyhere/

WSU Tech is committed to inclusive and equitable practices to create an environment and culture where students and employees thrive. We acknowledge that through valuing diverse identities, experiences, talents, and gifts, we excel by fulfilling our mission to create a talent pipeline, establish workforce equity, and improve economic prosperity for our community. WSU Tech is an Equal Opportunity Employer.