Sr. Brand Manager, Downstream - Interventional Glaucoma

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. The Senior Brand Manager is responsible for leading Alcon's US Interventional Glaucoma portfolio. This role requires close partnership with US Sales, US Training, other cross-functional partners as well as customers to understand the competitive landscape and drive market share gains and segment penetration through effective marketing strategies and commercial program offerings. You will also be responsible for developing annual Marketing Plans and equipping the US Sales Force with tools and strategies vital to deliver annual sales targets.

• Primary Responsibilities:
• Develop and implement annual Marketing Plans across the portfolio
• Technical SME for US Marketing Organization
• Collaborate with sales leadership to segment and target customer base
• Responsible for identifying trends and implementing action plans to address market needs
• Build promotional messaging including sales materials, professional campaign, conference presence and digital assets
• Work with Market Development team to develop KOL (Key Opinion Leader) plan and podium presence
• Use internal and external data to strengthen portfolio value proposition
• Presentations to Marketing Leadership, C-Suite and Sales Organization (400+)
• Work closely with Cataract Marketing to optimize success across the portfolio and increase preference and future purchase intent
• Develop business models to leverage comprehensive portfolio to drive business across larger Alcon
• Lead A&P marketing budget while ensuring planned return on investment
• Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
• Work with Legal and Regulatory to ensure compliant messaging and promotion
• Champion portfolio objectives and strategic alignment across interpersonal functions
• Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
• What you can bring to Alcon:
• Bachelor's Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
• The ability to fluently read, write, understand and communicate in English
• 7 Years of Proven Experience

• How to Thrive at Alcon:

• Benefit from working in a highly respectable and diverse environment.
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career.

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.