Marketing Analyst (LA Times Studios)

The Marketing Analyst will support the company's Client Solutions team for B2B marketing efforts. The role of the Marketing Analyst will research market conditions and consumer behaviors and craft compelling sales collateral to showcase our product portfolio for our advertising customers and prospects across various categories. In addition, the Marketing Analyst will lead the process to create integrated marketing solutions that generate revenue and leverage the company's robust portfolio of branded content offerings, print and online media, events, and promotions.

Responsibilities:

• Research leads, strategize branded content solutions, and work closely with our content division and the sales team to develop robust and thoughtful content pitches for existing and new clients
• Generate intel on other publishers' branded content offerings, capture examples and data on successful campaigns that brands have executed, and present findings to internal partners to inform our own branded content strategy
• Analyze the assigned categories to identify leads, challenges, opportunities, and trends. Compile findings in a shareable way and present to sales partners
• Conduct competitive analysis using media spending tools to compare the company to its media competitors
• Develop B2B marketing materials including category and strategic decks, marketing one-sheets, and client proposals/RFPs
• Research consumer demographics, preferences, needs, and buying habits, and present findings in an easy-to-understand way
• Serve as primary sales contact for all category collateral and updates. Anticipate department needs and goals
• Lead the design and content of B2B prospecting emails targeting assigned category advertisers
• Ideate creative solutions to advertisers' media and marketing challenges, utilizing our full portfolio of offerings, and present them in a compelling way
• Collaborates with colleagues to deliver high-quality outcomes, contributes to project meetings by articulating progress and challenges, and suggests solutions
• Demonstrates flexibility in responding to challenges and actively seeks feedback to find new ways to improve

Requirements:

• Bachelor's degree, Business, Marketing, or Communications preferred
• 2-4 years of prior marketing and/or advertising experience
• Ability to craft branded content pitch decks from scratch that are custom to each client
• Knowledge of branded content and the content creation process
• Ability to create engaging presentations and one-sheets
• Must be able to work cooperatively and adaptively in a team setting
• Must be able to work under pressure, multitask, and produce high-quality work in a deadline-driven environment
• Must have a solid understanding of fundamental marketing principles, including online digital and social media advertising, print, and social landscape
• Strong research and analysis skills, with the ability to generate insights based on data.
• Excellent communication, written and verbal skills
• Tech savvy, able to resolve solutions on the spur of the moment.
• Proficient in MS Office, Digital editing, Google Docs, web search, and databases

Preferred Qualifications:

• Previous experience in a publisher, agency, or experiential corporate setting
• Experience with Branded Content strategy, production, and creation
• Experience with social media marketing, social content creation, and posting
• Experience with research tools like Google Analytics, Scarborough, ComScore, or other tools
• Experience in design and visual marketing