Web Product Manager

This is a full-time, benefit eligible position located in San Diego.

Why join Scripps Health?

At Scripps Health, your ambition is empowered and your abilities are appreciated:

• Nearly a quarter of our employees have been with Scripps Health for over 10 years.
• Scripps is a Great Place to Work Certified company for 2025.
• Scripps Health has been consistently ranked as a top employer for women, millennials, diversity, and as an overall workplace by various national publications.
• Becker's Healthcare ranked Scripps Health on its 2024 list of 150 top places to work in health care.
• We have transitional and professional development programs to create a learning environment that enables you to thrive in your specific field as well as in your overall career.
• Our specialties have been nationally recognized for quality in areas such as cardiovascular care, oncology, orthopedics, geriatrics, obstetrics and gynecology, and gastroenterology.

We are seeking a CRM and email Product Manager who excels at the intersection of marketing and technology. In this role, you'll own and optimize our Salesforce CRM and email automation systems, connecting them across our broader MarTech stack-including website platforms and Epic EHR-to drive smarter, more personalized engagement. You should be comfortable mapping complex system integrations, solving technical challenges, and thinking like both an engineer and a marketer.

The Web Product Manager is accountable for the daily oversight and operations of one or more portals. Responsibilities include establishing strategies and objectives to promote the portals, conduct market research studies as part of product design, gathering user requirements and developing ease of use in product design. Partners with key stakeholders to ensure high-quality user experience, user functionality, enhancements, design, and content align with corporate strategies. Provides product strategy information to a project manager and/or development team for all web product developments and enhancements. Provides team and project implementation guidance. Leads diverse and broad group of stakeholders from across the enterprise to regularly develop, review, approve and publish content and graphic elements. Ensures portals are maintained and available by ensuring content is up-to-date, overseeing upgrades and functionality improvements, and monitoring the portals to ensure availability and security of the site. Oversees the design, creation, implementation, and maintenance of web pages within the standard Scripps framework and branding guidelines. Coordinates client requests on an on-going basis and ensures that all activities are performed at a level of quality consistent with department standards. Monitors, analyzes, and regularly reports on website-usage statistics.

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Required Education/Experience/Specialized Skills:

• Bachelors Degree or equivalent relevant experience.
• Experience leading cross-functional teams.
• Solid understanding of the web development process, including requirements gathering, information architecture, creative design, content management principles, development tools and technologies, usability testing, and deployment management.
• Proven experience working with a time-accountable environment and under budgetary constraints.
• Experience in problem resolution, complaint management, and service requests.
• Thorough understanding of web technologies and trends.
• Familiarity with search engine optimization techniques, keyword research and site search optimization.
• Experience managing successful web initiatives from concept to completion.
• Strong project management and organizational skills, including managing multiple projects and tight timelines.
• Strong ability to work collaboratively with team and all levels of stakeholders, outside contractors and business partners.
• Strong communication, analytical and interpersonal skills.
• Excellent oral and written communication skills including ability to articulate web concepts to technical and non-technical staff.
• Familiarity with search functionality, metadata, and classifications.
• Familiarity with web traffic analysis and reporting applications.
• Proficiency in Windows OS environment.
• Proficient PC-based skills using Microsoft Suite (Word, Excel, Outlook, PowerPoint, Project, Visio)
• Skilled in graphic creation and photo editing using Adobe Suite (Photoshop, Illustrator)

Preferred Education/Experience/Specialized Skills/Certification:

• Salesforce Marketing Cloud administration and automation
• CRM strategy, segmentation, and lifecycle journey design
• Hands-on experience integrating CRM with web platforms and EHR systems (Epic preferred)
• Strong understanding of data flows, APIs, and systems architecture
• Email deliverability, personalization, and A/B testing best practices
• Familiarity with HIPAA and data privacy compliance in marketing systems
• Comfortable writing basic SQL or using data visualization tools (e.g., Tableau, Power BI)
• Strong cross-functional collaboration with marketing, IT, and analytics teams
• Excellent communication skills for technical and non-technical stakeholders