Director of Social Media & Digital

In addition to internal work at JMD, you will support any outside client projects/requests that require social media and/or digital needs.

Yor Responsibilities:

• Build and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification to achieve JMD business goals
• Responsible for creating and administering engaging content on all social media platforms to grow an audience and build brand awareness - including Facebook, Twitter, LinkedIn, Instagram, and others
• Manage and moderate user engagement and interactions across all social media channels as needed for JMD and with clients if outlined in the SOW
• Manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding
• Monitor social media trends, tools, and applications to keep our strategy fresh and effective
• Collaborate with internal and external teams to plan and implement campaigns and promotions and social content and ensure timelines are met as needed
• Analyze social media metrics and KPIs to track performance and optimize strategies to improve content and campaigns
• Stays up to date with current technologies and trends in social media, design tools, and applications
• Generate reports on social media performance and provide insights for continuous improvement for JMD and clients, as needed
• Respond to customer queries through social networks for JMD
• Work on external client projects/requests that require social/digital support
• Identify opportunities to grow the audience and improve brand awareness; performs research on current benchmark trends and audience preferences

You Must Have:

• Proven work experience as a Social Media + Digital Lead, preferably in a design agency setting and/or beauty centric sector - 5-7 years minimum
• Solid understanding of social media platforms, content management, and analytics tools
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and as part of a team in a fast-paced environment
• Bachelor's degree in Marketing, Communications, or related field is preferred
• Certification in Social Media Marketing or Digital Marketing is a plus
• Experience leading and directing the work of others

The anticipated annual salary range for this position is $125k-$140k. The actual base salary offered depends on various factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The range listed is just one component of Taylor Corporation's total compensation and benefits package for employees.

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.