Sr Product Marketing Manager

Gartner
92,000 USD - 131,000 USD
parental leave, paid time off, 401(k)
United States, Texas, Irving
6011 Connection Drive (Show on map)
May 21, 2025
About the Role: The Sr. Product Marketing Manager is a key member of the Product Marketing team supporting the Global Product Management (GPM) organization. The Sr. Product Marking Manager will be responsible for building and executing successful go-to-market and product adoption programs, contributing to the development of product positioning, messaging, and differentiation to build awareness, engagement and retention with customers and target markets. This role will work closely with cross-functional teams, including Product, Research, Corporate Marketing, Sales, and Service, to support product launches and enhancements. What you'll do: Develop a deep understanding of Gartner's business, products, and roadmap to effectively convey our unique value to the market, directly and through Sales and Service teams. Support all aspects of product launches and enhancements by collaborating closely with relevant cross-functional teams. Cultivate an understanding of the roles our products serve to support the creation of relevant marketing communications and collateral, developing personas, and conveying the customer experience. Utilize data, insights, and customer feedback to create compelling product storytelling. Collaborate with the Senior Director, Product Marketing to develop product value propositions, messaging architecture, go-to-market plans, and playbooks to create repeatable successes for product marketing. Coordinate the execution of successful go-to-market projects while driving continuous improvement of product marketing practices with a laser focus on customers. Support peers in product marketing in establishing and driving adoption of standard product marketing processes and deliverables. Manage product marketing optimizations efforts primarily focused on Gartner's High Tech business with an opportunity to focus on other areas of Gartner business Manage the go-to-market process for product/tool launches/enhancements/refreshes. Create or refine positioning, messaging statements and buyer personas Track and measure the impact of collateral. Build strong relationships with business partners. What you'll need: 7+ years of experience in marketing or product marketing. SaaS and/or B2B experience is a plus. Bachelor's degree or equivalent Experience supporting and executing go-to-market plans for complex products or product portfolios. Experience leveraging facts and data for business storytelling. Results-oriented with an ability to bridge strategic thinking and marketing operations excellence. Proven ability to establish trusted business relationships with colleagues and drive action from a large, diverse set of global stakeholders. Ability to coordinate with stakeholders, escalate/present agreement issues to executive managers, and work in an ambiguous environment. Concise and effective verbal and written communication skills. What you'll get: Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more Collaborative, team-oriented culture that embraces diversity Professional development and unlimited growth opportunities #LI-CW4 Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we've grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 92,000 USD - 131,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com. Job Requisition ID:99645 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.